All pages have a section that highlights the benefits of shopping with you

Give customers benefits for choosing to shop from your store. It can be fast shipping times, free shipping, money-back guarantees, easy returns, express checkouts, and so on.

Find benefits that will make your store the best option to shop from. The goal is to remove the feeling of risk and motivate people to purchase.

Here’s an example of how to communicate it - be very specific:

Free worldwide shipping, easy returns, 30-day money-back guarantee, express checkout with PayPal, pay later with Klarna, 1-4 days delivery, and so on.

Visual Example 1:

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