Marketing Swipe File Template
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SAAS and Engagement Marketing Swipe File Template

Any good marketer keeps a swipe file for recording good copy and ads. After all, imitation is the most sincere form of flattery!

Use this swipe file template to easily save images that you find particularly compelling. Emails, in-app messages, digital ads, and out-of-home ads all can be easily saved and catalogued by company and style.

I’ve added a few categories that align to a typical SAAS user journey. Any Retention, Engagement, or Growth Marketer can use this to save good examples as they occur.

To customize the categories below, simply add your own in the
page.

I’ve added a button to make logging ideas as easy as possible.

Add ideas below ⬇️


Swipe a Good Idea

Onboarding
2
like-wine-try-winc.png
Winc
Form
Email
say-hello-to-slack-tips.png
Slack
Form
Email
Notes
Looks great
Paid Conversion
3
quick-heads-up-.png
Headspace
Form
Email
eyeing-something.png
Everlane
Form
Email
last-call-for-20-off.png
Outdoor Voices
Form
Email
Notes
Loved the contrast on this one
Engagement
3
kick-off-team-brainstorms-with-freehand.png
Invision
Form
Email
new-faster-clearer-status-reporting.png
Asana
Form
Email
Notes
Simple and effective
Image 2020-12-17 at 4.48.10 PM.jpg
Intercom
Form
In-app
Notes
Timely
Reactivation
2
come-back-to-get-your-custom-plan-for-up-to-90-off.png
Noom
Form
Email
5-easy-tips-to-become-a-miro-pro-user.png
Miro
Form
Email
Notes
This email is so great to look at

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