Any good marketer keeps a swipe file for recording good copy and ads. After all, imitation is the most sincere form of flattery!
Use this swipe file template to easily save images that you find particularly compelling. Emails, in-app messages, digital ads, and out-of-home ads all can be easily saved and catalogued by company and style.
I’ve added a few categories that align to a typical SAAS user journey. Any Retention, Engagement, or Growth Marketer can use this to save good examples as they occur.
To customize the categories below, simply add your own in the