Growth Experiment Tracker Template
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Growth Experiment Pipeline Template

Any Growth Marketer or Growth Product Manager worth their salt knows that proper planning and reflection is critical to their success. Use this
Growth Experiment Tracking Template
to plan, manage, and learn from your experiments.

To create new experiments, simply
click the button below
and add your details.

Update the ‘
Status
’ column to change the status of your experiment. When you’re done, click the
Completed
button in the experiment row to mark it as complete.

Log your conclusions and findings
in the
page and take a look at completed experiments on a timeline in the
page.

Finally, you can customize this template with whatever stages and areas of focus you’d like in the
page. We’ve built out the template below for SAAS, D2C, or ECommerce Engagement and Retention marketers, but you can easily customize for any use case.

Remember - since this is Coda, you can easily add, delete, and edit any of the tables in this doc.

Add your experiments below ⬇️


Create New Experiment

Motion
Campaign Description
Status
Mark Completed
Type
Complexity
Date Launched
Date Completed
Engagement
2
Message users about features they haven’t used
Ideation
Completed
One-off
Brand-New Campaign
Send an email when an invited user hasn’t logged into the app yet
Running
Completed
One-off
Brand-New Campaign
12/7/2020
Onboarding
5
Send emails 1 day apart instead of 2
Building
Completed
Programmatic
Addition
Message a user if they don’t login to the app 20 minutes after signing up
Completed
Completed
Programmatic
Addition
11/23/2020
12/11/2020
Send user templates specific for their role
Ideation
Completed
Programmatic
Brand-New Campaign
Send recommended features based on first actions in product
Planning
Completed
Programmatic
Addition
Prompt a user to share with their teammates
Running
Completed
Programmatic
Brand-New Campaign
11/30/2020
Paid Conversion
3
Send email with paid features to try out after the user converts
Completed
Completed
Programmatic
Brand-New Campaign
11/19/2020
12/4/2020
Cart abandonment campaign
Ideation
Completed
One-off
Brand-New Campaign
Message Enterprise users about IT features
Planning
Completed
One-off
Brand-New Campaign
Reactivation
1
Send a user a ‘what’s new’ email when they log in after being dormant for a while
Planning
Completed
One-off
Brand-New Campaign
Retention
2
Send message about other use cases for the product when a user is not using it actively
Completed
Completed
Programmatic
Brand-New Campaign
11/19/2020
12/4/2020
Message users about paid features on their plan which they haven’t used yet
Ideation
Completed
Programmatic
Brand-New Campaign

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