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Join the Keys of YouTube brain trust

Sign up to co-create my upcoming YouTube curriculum and submit your favorite resources.
I started as a YouTube creator in 2007 and was hooked from the start. Then in 2011 I joined YouTube and spent 11 years working there in a variety of roles, both advising channels and working on original content. Over that time I’ve accumulated a lot of indispensable knowledge about what works and why.
In addition to making videos, the most important key to understanding YouTube for me was watching and learning from other creators as they defined the platform. While there are a wide variety of ways to approach YouTube, understanding the fundamentals of areas like content strategy, audience growth, equipment, and optimization are elements that can have a major impact on success, however you define it.
That’s why I’m partnering with the world’s most successful YouTube creators and experts to teach others how to win on YouTube. Subscribe to get early access and co-create the curriculum with me!
Get early access and join the brain trust.
If you sign up below, you’ll get early access to the curriculum and have the chance to comment and/or contribute directly.
Submit your favorite resources.
Which videos, articles, or guides have helped you grow your channel? I’d love to hear from you - submit them below!

About Ben Relles
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I currently run content strategy for the Office of Reid Hoffman. Previously, I spent 11 years at YouTube, most recently as the Head of Innovation for YouTube Originals. Prior to joining YouTube I created the comedy network , whose content has now been viewed over 3 billion times, and I also developed the network with which has a combined 3 billion views.


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