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Why Should Sports Teams Invest in OTT?

Reasons why sports teams should invest in a direct-to-consumer strategy in 2025.

Content is the fuel that drives long-term fandom, affinity, and brand loyalty: You need a premium home, for your premium content.

To bundle OTT into your club membership scheme: Add value to club members by granting access to a premium OTT product.

To extend sponsor inventory: Offer new, premium digital real estate to attract and retain sponsor partnerships. This can encompass traditional video advertising (CSAI or SSAI) alongside innovative in-app sponsor real-estate such as dedicated sections, hero imagery and much more.

To offer exclusive access to select content, via a centralised hub for your fans and members: Centralise content like player interviews and behind-the-scenes footage.

To monetise live rights: Build a standalone subscription business, or sell pay-per-view passes. If you have live rights, deploy a bespoke go-to-market strategy in each target market.

To experiment with fan-driven content: From fan game commentary, player meet-and-greets or podcasts, empower your supporters to create content for the team they love.

To integrate FAST channels: Do you have a FAST channel strategy? Extend your reach by natively integrating existing FAST channels into your D2C service.

To be on every screen: Take your content to where your customers are, on Smart TVs and Connected devices. Once downloaded, your club OTT app will sit alongside Netflix, Amazon Prime & Disney+ right in your fans living rooms.

To drive engagement through gamification: Integrate fan engagement and interactivity tools, such as live chats or polls natively into your OTT applications.

To collect first-party data: Owning the platform means owning the data. Gain deep insights into your audience viewership interests to enrich your CRM.

To drive engagement outside of match-days: For example, re-run classic matches via a virtual-live-linear channel or scheduled VOD releases.

To appeal to your global fan base: Create localised content in any language, complete with a fully localised UI.

To create unique behind-the-scenes content: Give fans unprecedented access to the players, training sessions, and club culture to deepen emotional connections.

To target younger audiences: Provide younger fans a Netflix-like service at an affordable price, packed with content they love.

To showcase the whole club: Elevate all parts of your club ecosystem, such as the women’s team, youth development, and CSR initiatives.

To create personalised content experiences: Leverage our recommendations engine to surface content based on viewer behaviour to enhance the fan experience and retention.

To cross-promote other revenue generating verticals, such as e-commerce or ticket sales: For example, leverage Vespers in-app promotion tooling to guarantee your fans will see the promotion.

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