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Salto Case Study

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Content
3
Written
Create blog posts, infographics, and video content highlighting the benefits of the courses
Share student success stories or testimonials
Live Events
Host introductory webinars or workshops to give potential students a feel for the academy, featuring someone that’s well known in the industry or an eng/devops exec from one of your success stories, “Sync or Swim”
Use these sessions as accelerators and redirect people to the Academy later on
Product Led Growth
Add a popup for people that are inactive on the website for a few seconds, redirecting to the Academy
Add a baner to the homepage redirecting people to the Academy page after that
SEO
1
Organic
Include common keywords in courses to make sure they get positioned well, “salesforce cannot_insert_update_activate_entity”, “invalid cross reference id salesforce”
Email
3
Cold Outbound
Target people that fit this product’s ICP using tools like Apollo to get their information and include them in a drip campaign introducing the Academy
Existing Community
Announce the launch of the Academy in the existing newsletter
Signature
Leverage outgoing communications from people in the company to get the word our about the Academy
Referral
2
Org level
Partner with service providers (Salesforce, etc) to make sure they mention the Academy on their partners page
Work with industry influencers to get the word out about the Academy (like Pathrise or Bloggingtips for Semrush)
Indiv level
Offer one free month of tool usage for people that refer someone, 3 free months for people that refer 5+ people, etc
Social
1
Certification
Create a LI certification for people that go through courses → Create an incentive for people to take the courses + gets the word out when people showcase them
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