Explore

Salto Case Study

Type

Category

Details

Content

Written

Create blog posts, infographics, and video content highlighting the benefits of the courses

Share student success stories or testimonials

Live Events

Host introductory webinars or workshops to give potential students a feel for the academy, featuring someone that’s well known in the industry or an eng/devops exec from one of your success stories, “Sync or Swim”

Use these sessions as accelerators and redirect people to the Academy later on

Product Led Growth

Add a popup for people that are inactive on the website for a few seconds, redirecting to the Academy

Add a baner to the homepage redirecting people to the Academy page after that

SEO

Organic

Include common keywords in courses to make sure they get positioned well, “salesforce cannot_insert_update_activate_entity”, “invalid cross reference id salesforce”

Cold Outbound

Target people that fit this product’s ICP using tools like Apollo to get their information and include them in a drip campaign introducing the Academy

Existing Community

Announce the launch of the Academy in the existing newsletter

Signature

Leverage outgoing communications from people in the company to get the word our about the Academy

Referral

Org level

Partner with service providers (Salesforce, etc) to make sure they mention the Academy on their partners page

Work with industry influencers to get the word out about the Academy (like Pathrise or Bloggingtips for Semrush)

Indiv level

Offer one free month of tool usage for people that refer someone, 3 free months for people that refer 5+ people, etc

Social

Certification

Create a LI certification for people that go through courses → Create an incentive for people to take the courses + gets the word out when people showcase them

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