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Silky Cloud Hyalumoist — Skincare Project Proposal

Recognizing my passion for Product Development and R&D transcended industry boundaries, I undertook this skincare project, featuring 'Silky Cloud Hyalumoist,' as a self-directed learning initiative. This proposal reflects my commitment to proactively developing expertise and delivering innovative contributions to the Beauty and Personal Care industry.

Product Concept

area-chart

Identify the Trend:

— Clean and sustainable beauty products are continuously increasing over the past years. The global market value for
natural beauty and cosmetics
⁠
is poised to grow to $59 billion dollars by 2031.
—
The Hyaluronic Acid (HA) market
⁠
is projected to grow at a 6.5% CAGR from 2025 to 2032, the market is experiencing rapid expansion. This growth is attributed to rising skincare awareness, increased cosmetic procedures, and medical advancements. Key trends include natural formulations, innovative delivery systems, and growing demand for joint health supplements.
thin-test-tube

Active Ingredients:

—
hydroxypropyltrimonium hyaluronate
⁠
: cationic-charged derivative of HA, strongly adheres to negatively-charged skin, providing instant and long-lasting hydration (typically 0,1% in concentration)
—
hydrolyzed hyaluronic acid
⁠
: lower molecular weight hydrolyzed form of HA, resulting in more readily penetrating ability to the skin’s surface layer (0,1% - 0,5% typical range of concentration)
—
c12-13 alkyl glyceryl hydrolyzed hyaluronate
⁠
: modified HA, with alkyl and glyceryl groups attached, deeply hydrates, strengthens the skin barrier, and provides a silky, non-greasy feel formulation
—
niacinamide
⁠
: has multiple benefits, such as enhances skin moisture retention, reduce enlarged pores thereby regulate oil production, and improve uneven skin tone (2% - 5% typical range of concentration)
add-rule

Relevant Cosmetic Regulation:

These are the relevant cosmetic regulations in Indonesia, including but not limited to:
PerBPOM No. 23 Th 2019 : Main regulatory text (Batang Tubuh)
PerBPOM No. 17 Th 2022 addendum to the main regulatory text (Addendum Batang Tubuh) and specifically points to Appendix V
KepKaBPOM No. 479 Th 2023: Appendix I - IV
administrator-female

Customer Persona:

⁠
canvas_potfolio-customer-persona-250307_0338.png
⁠
⁠
person-female

Target Audience:

— young adults, age 15-25 — skin type: combination, normal-to-oily, acne-prone
beeswax

Product Type:

— moisturizer, lightweight texture and gel-cream consistency packaged in airless pump tube
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Desired consistency and color of the formulation, depicting fresh and calming aroma of lavender for youthful, healthy, and moisturized-looking skin.
⁠
image.png
Inspired by PKG Group/Yonwoo PKG’s Ø30 Airless Pump Mono Mild Tube features a tube body with a flat surface for branding.
⁠
⁠
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Unique Selling Proposition (USP):

— lightweight gel-cream consistency, easily absorbed on to the skin, non-greasy — active ingredients being HA and niacinamide
— eco-friendly and recyclable packaging
todo-list

Product Testing:

Stability and compatibility testing → to ensure the stability of the formula and determination of product shelf life, storage suggestion and compatibility of the product in selected packaging.
physical appearance, pH, and odor of the formulation inside the selected packaging are assessed and monitored depend on the method used:
real-time stability test, monitored every 3 months in the first year; every 6 months in the second year; and every 1 year in the third and so on.
accelerated stability test, monitored in the interval of 3 - 6 months with the condition is set to be more ‘harsh’, such as higher storage temperature and higher humidity, so that the physical and chemical degradation can occur faster.
Microbial testing → can be done by conducting total plate count and yeast and mold count (AKK) to determine the presence of permissible microorganism and to ensure the preservatives works on broad spectrum of possible microorganism contaminations
Efficacy testing → involves evaluating how well a product fulfills its intended function: to hydrate and improve the skin's moisture barrier.
TEWL test
clinical assessment
subjective questionnaire, which includes participants/customers feedback, including but not limited to:
demographic information (age, gender, skin type, and skin concerns)
product feel, texture, aroma
hydration levels
after-feel of product
long-term effect after several period of time
overall satisfaction
Standard guide for two sensory descriptive analysis approaches for skin creams and lotions are based on ASTM E1490-19.
banknotes

Marketing Channel:

Mainly digital marketing, aligning with the target audience — social media marketing: including IG and TikTok contents and advertisements, partnering with influencer and KOL through PR package and even affiliate to gain more exposure of brand and product awareness.
— online & offline retailers and marketplace: Shoppe, Sociolla, BeautySpot, Tokopedia, etc.
Proposed Project Timeline
Market research & Concept development
Formulation & ingredient selection
Packaging design & development
Product testing
Regulatory compliance
Production & quality control
Marketing & launch
2024
2025
2026
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
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January
February
March
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Market research & Concept development
AP
Formulation & ingredient selection
AP
Packaging design & development
AP
Product testing
AP
Regulatory compliance
AP
Production & quality control
AP
Marketing & launch
AP
Quarter
TodayFit
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Task tracker
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