SWOT Analysis

A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning.

Why you should do a SWOT analysis

A SWOT analysis is often used at the start of or as part of a strategic planning exercise. The framework is considered a powerful support for decision-making because it enables your organization to uncover opportunities for success that were previously undiscovered or to highlight threats before they become a serious problem. For example, this exercise can identify a market niche in which a business has a competitive advantage or help individuals plot career success by pinpointing a path that maximizes their strengths while alerting them to threats that can thwart achievement.

SWOT analysis template

This template consists of 4 “lists” where you can add your ideas for Strengths, Weaknesses, Opportunities, and Threats. By simply clicking a button in the template, you can add your ideas to each list.

👉 Start by clearing the existing sample data
→
Clear sample ideas

Add Strength
Add Opportunity
Add Weakness
Add Threat

STRENGTHS
Shishir's first idea
Contributor
SM
Shishir Mehrotra
Strong fundamentals
Contributor
AC
Al Chen
manufacturing capacity
Contributor
DM
Dave Mastronardi
OPPORTUNITIES
Preeyanka's first idea
Contributor
PS
Preeyanka Shah
Al's first idea
Contributor
AC
Al Chen
Good offense
Contributor
AC
Al Chen
Expand into new markets
Contributor
AC
Al Chen
WEAKNESSES
Al's second idea
Contributor
AC
Al Chen
Shishir's third idea
Contributor
SM
Shishir Mehrotra
Al's third idea
Contributor
AC
Al Chen
THREATS
Preeyanka's third idea
Contributor
PS
Preeyanka Shah
This would be an idea
Contributor
JM
James Macanufo
New competitor offering same service
Contributor
AC
Al Chen





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