A SWOT analysis is often used at the start of or as part of a strategic planning exercise. The framework is considered a powerful support for decision-making because it enables your organization to uncover opportunities for success that were previously undiscovered or to highlight threats before they become a serious problem. For example, this exercise can identify a market niche in which a business has a competitive advantage or help individuals plot career success by pinpointing a path that maximizes their strengths while alerting them to threats that can thwart achievement. In addition to SWOT analysis, it is also smart to use
to discover external factors that could have a huge impact on the decisions you are about to make.
SWOT analysis template
This template consists of 4 “lists” where you can add your ideas for Strengths, Weaknesses, Opportunities, and Threats. By simply clicking a button in the template, you can add your ideas to each list.