A SWOT analysis is often used at the start of or as part of a strategic planning exercise. The framework is considered a powerful support for decision-making because it enables your organization to uncover opportunities for success that were previously undiscovered or to highlight threats before they become a serious problem. For example, this exercise can identify a market niche in which a business has a competitive advantage or help individuals plot career success by pinpointing a path that maximizes their strengths while alerting them to threats that can thwart achievement.

This template consists of 4 “lists” where you can add your ideas for Strengths, Weaknesses, Opportunities, and Threats. By simply clicking a button in the template, you can add your ideas to each list.