Customize columns
Customize columns
Change these default team members, content formats, stages and distribution channels used in the main content repository.
Team
Person
Role
1
Director of Content
2
Content Strategist
3
Writer
4
Writer
5
Editor
6
Webinar/podcast host
7
Engineer
There are no rows in this table
Content Types
Format
Description
1
Blog post
The good ‘ol blog post.
2
Video
For YouTube, LinkedIn, Facebook, etc.
3
Podcast episode
Your organization’s podcast
4
Infographic
Customized infographic
5
Whitepaper
Traditional whitepaper that may or may not be gated
6
Social media
Content made for social media
7
Webinar
Online video to educate your current and potential customers
There are no rows in this table
Distribution Channels
Channel
Detail
1
Blog
Your organization’s main blog
2
Email newsletter
Recurring newsletter you send to your customers or subscribers
3
Website Chatbot
Push out notifications on a tool like Intercom
4
Community forum
A forum where your community and customers congregate like Facebook group, Discourse group, etc.
5
In-product promo
A notification in your actual product (if it’s digital) indicating a new feature is available and why it’s important
6
Facebook
7
Twitter
8
LinkedIn
9
Instagram
There are no rows in this table
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