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What types of new customers are unsubscribing?
Industry Churn Data
% retained after 1 month
From the chart above it can be known that:
- New Mortgage and HR customers have by far the highest retention rate after 30 days at around 91%.
- Finance, Automotive, and Insurance customers have the worst 30 day retention rate at less than 80%.
% retained after 1 year
From the charts above it can be known that:
- Accounts in the Legal and Mortgage industry have the greatest long term churn rate at 54.2% and 44.2% respectively.
- On the other hand, accounts in the Finance, Business Services, and Real Estate have the lowest long term churn rate at less than 20%.
Number of accounts in the past 2 years PB got from each industry
For the most part the data suggest that there is a correlation between churn rate and industry type based on the data above.
Below is my ranks for every industry based on their short term and long term churn, and # of each accounts we have gotten in the last 2 years in each industry.
Customer's Industry Ranked
Search
1
Mortgage
2
Solar
3
Legal
4
Insurance
5
Real Estate
6
Human Resources
7
Education
8
Business Services
9
Automotive
10
Marketing
11
Finance
1
Industry
Mortgage
%Retained After First Year (April 2020 - April 2022)
44.2%
%Retained After First Month (April 2020 - April 2022)
90.5%
# of Accounts Active/ Inactive
521
2020 - 2022 Industry Churn Data
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