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User Churn (As of April 2022)
From the chart above it can be known that: - New Mortgage and HR customers have by far the highest retention rate after 30 days at around 91%. - Finance, Automotive, and Insurance customers have the worst 30 day retention rate at less than 80%. From the charts above it can be known that: - Accounts in the Legal and Mortgage industry have the greatest long term churn rate at 54.2% and 44.2% respectively. - On the other hand, accounts in the Finance, Business Services, and Real Estate have the lowest long term churn rate at less than 20%. 3
Number of accounts in the past 2 years PB got from each industry
For the most part the data suggest that there is a correlation between churn rate and industry type based on the data above. Below is my ranks for every industry based on their short term and long term churn, and # of each accounts we have gotten in the last 2 years in each industry. 0
Customer's Industry Ranked
2020 - 2022 Industry Churn Data
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