We discover that a recent release has a mild/moderate defect or missed detail. We need to go back and make a fix, but we have to now be re-prioritized
BTs don’t prioritize SEO work unless it’s mandated (b/c no BT sees it as crucial for their outcome)
We don’t have resources dedicated to minor SEO updates (meta tag updates, KEM QOL, etc)
A new large-scale initiative is announced that disrupts the existing prioritization (Sephora)
Cross-functional visibility and collaboration on SEO impacts from other BT KT work
Lack of noindex logic across page types
A release goes out for a different team that negatively impacts SEO or reverts previous work
A release goes out that touches systems that the SEO team wants to make minor updates to. Are we able to have our updates be done at the same time?
Process limitations for tech prioritization outside of BT
Incorrect/Inconsistent Status Code Usage
A new update does not meet SEO best practices and we did not know about it
Page Experience Algo Update - Core Web Vitals
Mcom retirement / single URL structure
Sephora Enhancement - Customize meta data branding for sephora pages from “Kohl’s” to “Sephora at Kohl’s”
mcom BV UGC Reviews on separate URL that 5xxs on desktop
SEO fixes/enhancements broken/rolled-back with other updates
Strategic whitelisting of internal search results
BotServeAlternate back for Googlebot Crawling [Defect]
Resurrecting the URL Restructure
BV/Schema Updates to resolve product/review errors/warnings.
Special Characters in URLs
KEM Usability + Reporting
Meta Keywords Field Removal
Malformed URLS discovered by Google
Discontinued Brands/Product Areas stuck in Google FOREVER
KEM Links Rule Deployment
Meta Description Editing via KEM
Ability to blacklist PDPs within KLINK
CSS updates for copy blocks (remove the need to enter in-line CSS)
We break embargo - a product/page gets indexed and shows in Google before it is supposed to go live
There is a large restructure / disruption to our KT partners
is hit with a penalty from Google and we have to react.
Google Core Web Vitals begins to negatively impact our rankings and we need to make major improvements to site performance.
How prioritization supports overall organization goals (leadership vision) and roadmaps
Timing/turnaround for key initiatives
Product management to identify discontinued/dead products
Google keeps finding AMP references/pages and yelling about it
corporate.kohls usually gets all the results for newly announced brands/initiatives and it takes forever to overtake it on the main site.
Fixing low-hanging fruit with