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Personalise Emails

This article highlights how to use first name, last name or any other custom fields in your email.
The personalisation tag format is
[first_name,fallback=user]
The above can be used in both - subject and body of the email.

Example

Hey [first_name,fallback=user]

You subscribed to us using the email [primary_email,fallback=]. Hence we are reaching out.


Tags for fields
0
Field Name
Tag
1
First name
[first_name,fallback=user]
2
Last name
[last_name,fallback=]
3
Email
[primary_email,fallback=]
There are no rows in this table
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Adding a fallback using Drag and Drop UI

Step 1: Select the text and click “Merge Tags”


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Screenshot 2022-11-23 at 10.01.58 PM.png
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Step 2: Select the custom field

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Screenshot 2022-11-23 at 10.02.01 PM.png
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