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Our business proposal and the Growth Points for Teams Only

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Input data about the company:

Client name:
Teams Only
Number of trucks (Safer):
9
Monthly goal:
hiring several company drivers and as many owner operators as possible
Number of recruiters:
no recruiters at the moment
Turnover:
n/a
Applicant Tracking System:
Tenstreet and DriverReach
Google My Business reviews:
5
Indeed reviews:
5
Glassdoor reviews:
no account
Facebook business page:
low activity
Current FB ads budget:
about $3,000/month


Intro

We have conducted an audit of your recruiting activities online found strong growth points for Teams Only that will allow you to:

a)
Get a constant flow of relevant candidates
(As we discussed on the phone, in our campaign we’re going to focus on hiring Owner Operators);

b)
Manage your driver contact base effectively;

c)
Reduce your hiring costs.

It’s important to recall that you need to have at least one full-time recruiter to make our recruiting system work.
For example, one our client (a big Chicago-based carrier) has a remote recruiting department in the Balkans. One remote recruiter with good English requires about $1,000/month. Talking about the US, a recruiting specialist there requires about $4,500/month. Thus, we recommend you to hire a remote recruiter because it will save your money.

P.S. we may help you with hiring a recruiter at additional cost.


Growth points for Teams Only


1. Facebook ads on a professional level


We see that you have Facebook ads running, and that’s just great! Anyway, there are some improvements that can be done to make your ads perform much better. Thus, you will save money and get more applications from relevant candidates.

Examples of ads we’ve launched for some of our clients:

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We design ads focusing on drivers’ core pains and challenges. We have conducted a research based on all our communication with 130+ thousand drivers for three years to understand what is really important for drivers while choosing a job. Our ads is top-performing because we speak the same language with drivers.
Our designers regularly create new ads for our current clients and we’re constantly a/b testing them to get better results.
We always fine tune ad campaigns to make them as cost effective as possible. Thus, we avoid typical mistakes: we show ads only to people from relevant locations, don’t show ads to your current/terminated/disqualified drivers, connect DriverReach/Tenstreet with Facebook that also makes your ads perform better, etc.

2. Applicant tracking system setup.


We recommend you to choose only one ATS between Tenstreet and DriverReach. We’ve got vast experience of work with both ones and actually they have similar functions. So, you have just to choose the more convenient one for you.
We may set up integration between Tenstreet/DriverReach and Facebook so that leads go to your ATS automatically. It will optimize your ads (make it more effective) and hiring process in general by saving your recruiter’s time (hence, your money).

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We also use a system of our custom Tenstreet/DriverReach tags and statuses and train your recruiter to work with them. It helps you manage your contact base more effectively and make most of it.


3. Improving your response time.

Transactional emails/text messages
We have filled out an application on your website as a driver interested in working at Teams Only. We noticed that you’re not using automated text messages/emails.

We suggest setting up them for you because automated messages/emails help all our clients hire more drivers.

How it works: an interested driver fills out a short application on your website or on Facebook and immediately receives an automated text message and an email with the link to the full application.

How it might look like:

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Autocaller
This is our killer feature. Nobody else in the industry has anything like this. This software tool automatically connects your recruiters with candidates in 40 seconds after filling a job application.

How it works: an interested driver fills out an application on your website or on Facebook. Your recruiter immediately gets an inbound call and a robotic voice says the information about a candidate who has just filled an online application. Then your recruiter will be connected to the candidate automatically.


The Autocaller is the tool that has optimized all our clients’ hiring process a lot. So, we highly recommend you to try it.

4. Optimizing your Facebook page


Creating content engaging drivers in order to build a loyal community around your brand. From our previous experience, in 2-3 months your content will start bringing you hires with minimum expenses. We have attracted in total about 50,000 active followers for our clients and a part of these followers has become their drivers.
You’d better start using only your own media content and avoid pictures from stocks because they have no credibility among your potential employees. We can help because we organized photo shoots for our clients and created corporate videos to show their brands in the best light.


We have prepared a Growth Plan specially for Teams Only


1. The 1st month. We need the first 30 days to build a foundation of your recruitment system:


collect information;
set up Tenstreet/DriverReach tags & statuses (depends on which ATS you finally choose);
set up the IT system and develop ads design;
launch an advertising campaign on Facebook;
after finishing setup of our IT & marketing system we will train your recruiters to work with a consistent flow of relevant candidates. We will support/consult your recruiters all the time.

The 1st month costs $3,400.

2. After the 1st month:


If you’re satisfied with our work we’ll continue and bring you enough driver leads to fill your tucks and add new owner operators to your team. We may bring you as many drivers as you want, it depends on your marketing budget. We, on our part, guarantee spending your budget in the most effective way.

P.S. We work with different carriers: from small ones to 1300 trucks and our clients hire from 5 drivers monthly to 60+.

Important point:
the first 1-2 months are the most expensive because we build a foundation of your recruiting system during this time. Next months will cost less.



Our work is transparent and measurable: you will be able to track it online



1. You’ll have an access to a dashboard with all the analytics (example below):


You will get access to the number of incoming calls, number of leads, cost per lead, ad design, drip campaigns effectiveness, etc.


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2. The plan of work for the 1st month:


Here you may see the Gantt Chart with our workflow (if we start next Monday). If anything changes, we will update this Gantt Chart so that you track our progress online.


Timeline of Tasks
1
Collection of information
Ad designing
Facebook Leadform setup
Transactional SMS setup
Transactional EMAIL setup
Applicant Tracking System setup
Facebook page setup
Facebook ADS setup
The Autocaller setup
Drip SMS setup
Setting up software to answer text messages from the Gmail account
Nov 22
Nov 29
Dec 6
Dec 13
Collection of information
Ad designing
Facebook Leadform setup
Transactional SMS setup
Transactional EMAIL setup
Applicant Tracking System setup
Facebook page setup
The Autocaller setup
Drip SMS setup
Setting up software to answer text messages from the Gmail account

3. Here’s the table with the tasks for the 1st month. Task statuses will be updated online:


Tasks
1
Title
Start date
End date
Status
Additional info
1
Collection of information
11/22/2021
11/26/2021
Pending
Pay rate, hiring location, rate confirmation
2
Ad designing
11/26/2021
12/1/2021
Pending
Collection of information and Design
3
Facebook Leadform setup
11/27/2021
11/30/2021
Pending
Designing and questions
4
Transactional SMS setup
11/30/2021
12/1/2021
Pending
Unique trackable number acquiring, copywriting; creating of trackable links
5
Transactional EMAIL setup
11/30/2021
12/1/2021
Pending
Domain configuration, template designing and copywriting
6
Applicant Tracking System setup
11/30/2021
12/6/2021
Pending
Formulation of rules for processing leads
7
Facebook page setup
12/1/2021
12/3/2021
Pending
Header picture, About the company section, Automated answers
8
Facebook ADS setup
12/3/2021
10/6/2021
Pending
Business Manager
9
The Autocaller setup
12/6/2021
12/9/2021
Pending
Statistics and Tests
10
Drip SMS setup
12/9/2021
12/13/2021
Pending
Text and Server Side
11
Setting up software to answer text messages from the Gmail account
12/9/2021
12/13/2021
Pending
Server Side Integration
There are no rows in this table

Fees & Payment details


Facebook Ads is paid separately.
Payments for Facebook ads will be charged from your card for full control of your costs. You’ll start Facebook payments only after we set up everything on our side, i.e. after Facebook ADS setup is done.

The cost of the 1st month is $3,400. As we’ve mentioned above, the first 1-2 months are the most expensive because we build a foundation of your recruiting system during this time. Next months will cost less.

Specialists Required:
0
Specialist
$/hour
Hours estimated
$, Total
1
Team Leader
$50.00
5
$250.00
2
Manager / Copywriter
$40.00
30
$1,200.00
3
Developer*
(if you use Tenstreet/DriverReach ATS)
$45.00
25
$1,125.00
4
Media Buyer
$40.00
15
$600.00
5
Graphic Designer
$35.00
5
$175.00
6
Materials
$50.00
$50.00
7
TOTAL
80
$3,400.00
There are no rows in this table


Every task by every specialist will be evaluated in a timely manner and reported to you at the end of the month.

Our services for the first month are paid in advance, and on a "pay-as-you-go" basis monthly thereafter.


P.S. as we’ve mentioned above, one full-time recruiter is needed to use our system effectively. We may help you hire a recruiter (at additional cost) or you may do it yourself.

________

As you may see, we’ve made an audit of your Teams Only recruiting activities (based on the open data), defined the growth points, created a detailed plan of work and are ready to start whenever you’re ready.


We’re looking forward to your response!


The Leadgamp team.



Contact Information:

Customer Success
Terry Snyder

Email Address

Phone Number
+1 708 683 9951

Social Networks


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