Benefits of having payment gateways in an e-Commerce website?
Benefits of having payment gateways in an e-Commerce website?
Ansh Divakar
A new e-commerce website needs a base to build up trust amongst potential customers, and what can be better than providing them with numerous payment options?
Security- Payment gateways ensure a secure transaction of money between the customer and the Store owner, transactions such as these usually include sensitive information such as credit card numbers, Passwords and the likes and it is equally important that the money should safely reach its destination without any fraud. This is where Payment Gateways ensure that all the data and money remains safe, keeping you and your customers safe and relaxed.
Non-tedious checkout- It does not require complex checkout methods and is easy to navigate, customers can choose any mode of payment and comfortably pay the money, it also decreases the bounce rate of the customers who may cancel purchases in the face of tedious payment methods.
Easily Integrates with the Shopping Cart- An integrated software to ease your customers, the customers can easily click on the desired product and the software will automatically create a bill, asking for mode of payment at the checkout. With just a few clicks your customer can complete the purchase and save much hassle.
Customer Loyalty- Providing your customers with a payment method that makes sure of not only your safety but also ensures that their personal data is safe will earn you their loyalty. The added benefit of easy checkout will also make them want to repeat purchases. A new e-commerce website needs a base to build up trust amongst potential customers, and what can be better than providing them with numerous options?
Payment gateways enable not only this but numerous other benefits, Let us take a look-
Security- Payment gateways ensure a secure transaction of money between the customer and the Store owner, transactions such as these usually include sensitive information such as credit card numbers, Passwords and the likes and it is equally important that the money should safely reach its destination without any fraud. This is where Payment Gateways ensure that all the data and money remains safe, keeping you and your customers safe and relaxed.
Non-tedious checkout- It does not require complex checkout methods and is easy to navigate, customers can choose any mode of payment and comfortably pay the money, it also decreases the bounce rate of the customers who may cancel purchases in the face of tedious payment methods.
Easily Integrates with the Shopping Cart- An integrated software to ease your customers, the customers can easily click on the desired product and the software will automatically create a bill, asking for mode of payment at the checkout. With just a few clicks your customer can complete the purchase and save much hassle.
Customer Loyalty- Providing your customers with a payment method that makes sure of not only your safety but also ensures that their personal data is safe will earn you their loyalty. The added benefit of easy checkout will also make them want to repeat purchases.
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