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Potential PII violations

CAPI payload

data=["{\"event_name\": \"Lead\", \"event_time\": 1712068220, \"event_id\": \"0d8f410c-f21f-45cf-bbb2-633757a101f7\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"fc0b9de909cf1f9ead6675e0161e7702439878b938f64d7d70cc45cda47d7d22\"], \"ln\": [\"ddb2119dac4a7b87b5a6982dd2e6f8fc762b8d331132cb335e2c0f614634e434\"], \"fn\": [\"03fd72f81572805dd59f829b94fd8a6f82077fb435ca2b406d9595718e521afa\"], \"country\": [\"2ad8a7049d7c5511ac254f5f51fe70a046ebd884729056f0fe57f5160d467153\"], \"client_ip_address\": \"147.161.182.102\", \"client_user_agent\": \"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36 Edg/123.0.0.0\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068223, \"event_id\": \"16d2aaa4-e73e-4b4b-a87d-e392f0e725c8\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"8fac34d680581a13fad69bda8470dc17e4ec35b0459462deef519d26cffe73fe\"], \"ln\": [\"189f40034be7a199f1fa9891668ee3ab6049f82d38c68be70f596eab2e1857b7\"], \"fn\": [\"386a85d8c88778b00b1355608363c7e3078857f3e9633cfd0802d3bf1c0b5b83\"], \"country\": [\"79adb2a2fce5c6ba215fe5f27f532d4e7edbac4b6a5e09e1ef3a08084a904621\"], \"client_ip_address\": \"18.232.125.34\", \"client_user_agent\": \"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36\", \"fbc\": \"fb.1.1712068223.\", \"fbp\": \"fb.1.1712068182984.471724049\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068240, \"event_id\": \"27498a90-8666-4338-9ebd-b932d53b2f64\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"ec7b028e6ac8c19649f471962dc822c7ba72249f74e0d96d62c6cd23e040b1ab\"], \"ln\": [\"92d755888290deb26aa924ac3f2bbd9a526b0376fa39052ee116726506cd6133\"], \"fn\": [\"52c28d43eac7ab5ed9b935d9684ce8588e5e9c1ea2cf46323dac2df166d538bc\"], \"country\": [\"79adb2a2fce5c6ba215fe5f27f532d4e7edbac4b6a5e09e1ef3a08084a904621\"], \"client_ip_address\": \"2607:fb90:adb3:8a0f:75ba:d233:8000:2e0c\", \"client_user_agent\": \"Mozilla/5.0 (iPhone; CPU iPhone OS 17_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/17.3.1 Mobile/15E148 Safari/604.1\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068316, \"event_id\": \"c7577f44-38aa-4170-8ee0-76b79a8c1c27\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"c81191205a3561f564734092348983ef3c3594bdaeb14fb14a21315900a241a0\"], \"ln\": [\"08f0e661517c67849560b2bc4f54192d6c66652dc5cd84a8c624c1ff513f929a\"], \"fn\": [\"f148389d080cfe85952998a8a367e2f7eaf35f2d72d2599a5b0412fe4094d65c\"], \"country\": [\"343677762813eaeb65704cc8d9e96f7a444ba0cca92ff861af7f68648b3e6ef1\"], \"client_ip_address\": \"138.190.89.71\", \"client_user_agent\": \"Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068318, \"event_id\": \"24dc2539-8638-48c9-bf59-b4f65cae14cc\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"ae487401c81dadf93f303fe9dbdd7f17de80826c0fd75311d01fb309c385155a\"], \"ln\": [\"61fbd0ff685384afff546ead4074403010e973331181787158aef9aa5ecbf6e1\"], \"fn\": [\"b52c75123406063a2abf0a89cc0c554a182388cb5545d37c6da9313aa539d93b\"], \"country\": [\"79adb2a2fce5c6ba215fe5f27f532d4e7edbac4b6a5e09e1ef3a08084a904621\"], \"client_ip_address\": \"100.26.186.241\", \"client_user_agent\": \"Mozilla/5.0 (Linux; Android 14; SM-S918U Build/UP1A.231005.007; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/123.0.6312.40 Mobile Safari/537.36 [LinkedInApp]/0.994.108\", \"fbc\": \"fb.1.1712068318.\", \"fbp\": \"fb.1.1712068230114.1045184075\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068331, \"event_id\": \"54553be3-9de3-4493-80cb-8f81fae27d62\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"1e28aafd819598d38942599e765016a578ee070bba2911e6b23ec4e5ee2cf5ec\"], \"ln\": [\"1c5e35abd829553dbf3fe08354124fcf360f225927c78d1ba36f7511cfbfcbae\"], \"fn\": [\"901be86d450c504e8555ffeeeab1e06b926c8785fd99ef382c1310b7c66bc167\"], \"country\": [\"885036a0da3dff3c3e05bc79bf49382b12bc5098514ed57ce0875aba1aa2c40d\"], \"client_ip_address\": \"44.199.190.217\", \"client_user_agent\": \"Mozilla/5.0 (Linux; Android 13; SM-G988B Build/TP1A.220624.014; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/123.0.6312.77 Mobile Safari/537.36 [FB_IAB/FB4A;FBAV/457.0.0.54.84;] [FB_IAB/FB4A;FBAV/457.0.0.54.84;]\", \"fbc\": \"fb.1.1712068273221.IwAR1hR2WaSvXpRufL5ztRogVTTosAqWu9KbywUswikAgWWPiisGHubI1YeeI_aem_ASASX9EDudf74nLmf5izc-8a7tgwrMuMdJohx-rrWypQ9hGSJgkBQABTnBioYmW8fvIXU8d6jC95-sfzmW3sqzK3\", \"fbp\": \"fb.1.1712068273230.557474217\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068362, \"event_id\": \"aa75fbf1-e151-406b-b127-113d7d9a932c\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"1fc109c30b59b80d9d76f5040f121405bcbdf894204bf94f4faad56fb011d29d\"], \"ln\": [\"843c6971cf6a25655bb6b6faad967bc979c069ec9fde0b492e0fc2ec0db1d23f\"], \"fn\": [\"cf9b9e85b99a49d2f1eb0d981825c64f069daf0a60c5fc19f8745bf5e3d2909e\"], \"country\": [\"78032858b52002ee5de86799f5769bccb699bd668d7de566073fea3b308c82f6\"], \"client_ip_address\": \"1.64.47.101\", \"client_user_agent\": \"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36 Edg/123.0.0.0\", \"fbc\": \"fb.1.1712068362.PAAaYZG9aLBMZhPPQqUMo97jYSfOYO3N2hz3trh-RZT1irgHKD1D0OsnSFf2c_aem_ASCi3N23Kww_KgkXN3uORkdodd_8zHsuu56O2I3smNq4PqDfJJtgz6XpefL5ntQRzbFTOeiweP1eHUI3xY57Yn4h\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068385, \"event_id\": \"af306214-2b06-4591-9eae-845f58366b62\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"9afef4a7c15e8ebf6b4858523fb115d3a721adbddb23a9d09bd307c38f24178c\"], \"ln\": [\"191999b822dcc1ebfa3f2753ef42ae5bc5b66bf61a10aa19f7ab59c86c5b6aa4\"], \"fn\": [\"f89767726a7827c6f785b40aee1ca2ade74d951d6a2d50e27cc0f0e5072a12b2\"], \"country\": [\"6959097001d10501ac7d54c0bdb8db61420f658f2922cc26e46d536119a31126\"], \"client_ip_address\": \"204.40.194.135\", \"client_user_agent\": \"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36 Edg/123.0.0.0\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068447, \"event_id\": \"683b407b-4350-4ef7-863e-c29f6e686e45\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"643c16775eb99fa8c0110932fc4948848061fe46dd2c301b236307e13ca424b9\"], \"ln\": [\"e4ba952c78852973727b2551461b44e115e3ed9b8f2fb39bd36c3f3ab94d2e46\"], \"fn\": [\"d603a253fe12e3136ebd6af9407e45032a3f7ef1a7071b82fa9bd2927b03a59f\"], \"country\": [\"0b407281768f0e833afef47ed464b6571d01ca4d53c12ce5c51d1462f4ad6677\"], \"client_ip_address\": \"212.161.55.98\", \"client_user_agent\": \"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}","{\"event_name\": \"Lead\", \"event_time\": 1712068503, \"event_id\": \"d64e286f-a57a-4ad2-83fb-fc3d48643aa3\", \"data_processing_options\": [], \"user_data\": {\"em\": [\"9bea9cba04d2b990ef9844bbd0bc101ad4ce80c9ba921656290326277183211d\"], \"ln\": [\"b0f9feb19f571f8409421c274970f4bb7ed4e05d90c6edfea4f8cb52c89e5191\"], \"fn\": [\"b4472cf9e37c221a956bbcde136b681f6e49402258993cf22f910f18d07e7382\"], \"country\": [\"79adb2a2fce5c6ba215fe5f27f532d4e7edbac4b6a5e09e1ef3a08084a904621\"], \"client_ip_address\": \"2001:48f8:3028:25c0:d99a:af8f:c9f3:9bf2\", \"client_user_agent\": \"Mozilla/5.0 (iPhone; CPU iPhone OS 17_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148 [LinkedInApp]/9.29.4299.7\"}, \"custom_data\": {\"value\": 1.0}, \"action_source\": \"other\"}"]


Concerning Parameters;
Client IP
Encrypted email (user data)
Encrypted First Name (user data)
Encrypted Last Name (user data)
Encrypted country
Encrypted user agent

Google Payload for deeper funnel conversions OCI

conversions {
gclid: "CjwKCAiA8sauBhB3EiwAruTRJnrWkFbobhqg9v6heEXA7K_6RXpq9nvpNgXew7usxaWWWYpv3wtG-BoCBeoQAvD_BwE"
conversion_action: "customers/5666860262/conversionActions/6779558767"
conversion_date_time: "2024-03-31 20:40:41+00:00"
conversion_value: 213.83972076335127
external_attribution_data {
external_attribution_credit: 1
external_attribution_model: "cross_platform_last_paid_touch"
}
}
conversions {
gclid: "Cj0KCQjwzZmwBhD8ARIsAH4v1gXrGPxef_lsnw_xOUEiqqgt0nADY8ThawCGA8eP6HQ6rK8x3R3DJ2waAmKBEALw_wcB"
conversion_action: "customers/5666860262/conversionActions/6779558767"
conversion_date_time: "2024-04-02 01:06:10+00:00"
conversion_value: 53.609525088382462
external_attribution_data {
external_attribution_credit: 1
external_attribution_model: "cross_platform_last_paid_touch"
}
}
conversions {
gclid: "CjwKCAiAloavBhBOEiwAbtAJOzYznk4gtyl4h8M6ItxpuFedAIYSaPufZ6ickvlUwsDKxJ9bsQa6HhoC7jgQAvD_BwE"
conversion_action: "customers/5666860262/conversionActions/6779558767"
conversion_date_time: "2024-04-01 08:28:14+00:00"
conversion_value: 419.84793292023073
external_attribution_data {
external_attribution_credit: 1
external_attribution_model: "cross_platform_last_paid_touch"
}
}
conversions {
gclid: "Cj0KCQjw8J6wBhDXARIsAPo7QA9Pg3kX8HKFPdCM8cQlk4uP96bCLtQMppFqBKkIIyINwHs9cpRO2N4aAgrBEALw_wcB"
conversion_action: "customers/5666860262/conversionActions/6779558767"
conversion_date_time: "2024-03-30 21:57:57+00:00"
conversion_value: 119.32765814259081
external_attribution_data {
external_attribution_credit: 1
external_attribution_model: "cross_platform_last_paid_touch"
}
}
Concerning Parameters:
gclid

PII Meta violations from URLs


Screenshot 2024-04-03 at 3.39.50 PM.png
Screenshot 2024-04-03 at 4.07.21 PM.png
Concerning parameters
Advocate_email shouldn’t contain PII

Referrer email exposed _ (Fixed now)

Screenshot 2024-04-02 at 12.21.12 PM.png

Enhanced Conversions AdWords

Screenshot 2024-04-03 at 1.37.41 PM.png

Concerning Parameters:
Encrypted email

Mfilterit conversion Pixel

Screenshot 2024-04-03 at 1.37.22 PM.png

Concerning Parameters:
Encrypted email

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