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Bootcamp Marketing Snapshot 8th Feb

Where are we and what are the next steps

Ankit Bagga

Overall performance

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Course wise

Feb run

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March run

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CBS-PCDM

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CBS PCDM⁠

overall

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CBS PCDM non-paid lagging behind

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Paid more in terms of leads and apps but no PAs.

Need outreach help here to convert.

Non-brand already running above $150 CPL so pausing it as leads are enough

New brand campaign for ROW.

Next steps:

Keep Non-Brand paused until next week due to high CPLs

2. Exclude 18-30 years of age in NB next week when we resume the campaigns

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3. Launch 30+ years of age in a separate Ad group on Brand (on expanded geos) and have higher search impr. share.

4. Look for own landing page than emeritus

KLG PCDM

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KLG-PCDM⁠

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Last year 8 deferred but started to see results from today as 1 paid app came.

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Trying to push for more brand-related searches and ensuring better work experience targeting (basis outreach feedback).

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Last run broad keywords in brand spending the most that drove the leads which didn’t convert that well.

Now focusing on improving lead quality but still leads are more than the last run.

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Brand channel⁠

more leads but no conversions yet

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No results from

non-paid⁠

currently

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Starting with France, Peru & Switzerland.

KLG-PCPM

Overall

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Paid performance

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Actioned Items:

Launch RLSA

2. Exclude Converters from GDN 3. Reduce bids in Product management Ad Group 4. Pause Product Ad Group

MO-PCCY (lower L2PA ratio without deferred)

MO-

PCCY⁠

was also deferred by 4 last time. Didn’t start marketing by now. This time more leads and apps.

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TAR report⁠

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MO-PCCO.W

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MO-PCCO.W⁠

These are all deferred again. More leads this time. Can push for outreach but this is a March run.

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NYUT-PCUX

NYUT-PCUX adding more broad keywords (last time deferred by 3 v/s 0)

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New courses:

MO-PCGD

MO-PCGD

wrike_run_code

Imp

Clicks

Leads

Apps

Paid Apps

pipeline_paidApp

Revenue

pipeline_revenue

Spend

CPC

CTR %

C2L %

L2A %

L2PA %

Pay %

CPL

CPA

MO-PCGD-23-02

12k

665

63.35k

63349

63.76k

5.40

1.03%

5.6299999999999996%

10.679999999999999%

1.5%

14%

898

There are no rows in this table

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MO-PCGD- last time burden on spends (~40K) with 3 PA now trying 12 PA (Current 10). $4K effective CPA.

Next Steps:

Trying for 12 enrolments and then decide whether to run it further

MO-PCDS

MO-PCDS

wrike_run_code

Imp

Clicks

Leads

Apps

Paid Apps

pipeline_paidApp

Revenue

pipeline_revenue

Spend

CPC

CTR %

C2L %

L2A %

L2PA %

MO-PCDS-23-02

65k

340

39.34k

39338

32.68k

9.77

5.15%

10.17%

10.59%

2.06%

There are no rows in this table

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Testing new landing page today with “Data science and analytics (earlier advanced analytics)”. DS and Analytics keywords performed better in C2L ratio. (internal test data issue)

Social ads stay paused.

Even branded keywords are not converting but good volumes. Competitors eg:

https://www.mygreatlearning.com/mit-data-science-and-machine-learning-program⁠

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Brand keywords - Good lead volumes

Brand keywords - Good lead volumes

wrike_run_code

Imp

Clicks

Leads

Apps

Paid Apps

pipeline_paidApp

Revenue

pipeline_revenue

Spend

CPC

CTR %

C2L %

MO-PCDS-23-02

6.83k

6830

8.95k

8.71

15.6%

9.06%

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No MDR effect 7th Feb for US.

22nd Feb next

Payment reminder still carries “advance analytics” name

Next Steps:

Take data from SEPO and OC similar data science courses re-marketing

2. Try Google alone with brand and non brand with the new name.

3. Similar audience from other LOBs

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EM-PCID

EM-PCID

wrike_run_code

Imp

Clicks

Leads

Apps

Paid Apps

pipeline_paidApp

Revenue

pipeline_revenue

Spend

CPC

CTR %

C2L %

L2A %

L2PA %

Pay %

CPL

CPA

EM-PCID-23-02

662k

195

10.18k

10175

16.32k

5.35

0.46%

6.39%

6.1500000000000006%

1.03%

17%

1,360

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Social paused as no PAs

Next Steps:

Dynamic landing page (product ask)

Emeritus insights (product ask)

3. Ad copies. Image extension are pending

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