CBS PCDM non-paid lagging behind
Paid more in terms of leads and apps but no PAs.
Need outreach help here to convert.
Non-brand already running above $150 CPL so pausing it as leads are enough
New brand campaign for ROW.
Keep Non-Brand paused until next week due to high CPLs 2. Exclude 18-30 years of age in NB next week when we resume the campaigns
3. Launch 30+ years of age in a separate Ad group on Brand (on expanded geos) and have higher search impr. share.
4. Look for own landing page than emeritus
Last year 8 deferred but started to see results from today as 1 paid app came.
Trying to push for more brand-related searches and ensuring better work experience targeting (basis outreach feedback).
Last run broad keywords in brand spending the most that drove the leads which didn’t convert that well.
Now focusing on improving lead quality but still leads are more than the last run.
more leads but no conversions yet No results from currently
Starting with France, Peru & Switzerland.
2. Exclude Converters from GDN
3. Reduce bids in Product management Ad Group
4. Pause Product Ad Group
MO-PCCY (lower L2PA ratio without deferred)
MO- was also deferred by 4 last time. Didn’t start marketing by now. This time more leads and apps.
These are all deferred again. More leads this time. Can push for outreach but this is a March run.
NYUT-PCUX adding more broad keywords (last time deferred by 3 v/s 0)
MO-PCGD- last time burden on spends (~40K) with 3 PA now trying 12 PA (Current 10). $4K effective CPA.
Trying for 12 enrolments and then decide whether to run it further
Testing new landing page today with “Data science and analytics (earlier advanced analytics)”. DS and Analytics keywords performed better in C2L ratio. (internal test data issue)
Social ads stay paused.
Even branded keywords are not converting but good volumes. Competitors eg: 0
Brand keywords - Good lead volumes
No MDR effect 7th Feb for US.
22nd Feb next
Payment reminder still carries “advance analytics” name
Take data from SEPO and OC similar data science courses re-marketing
2. Try Google alone with brand and non brand with the new name.
3. Similar audience from other LOBs
Social paused as no PAs
Dynamic landing page (product ask) Emeritus insights (product ask)
3. Ad copies. Image extension are pending