This template was derived with love and respect from the GrokSpark article
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What is the product called?
What kind of product is your product (ex: A new model SaaS product billing model, etc.)
Who is this product for?
How do you want your product to be perceived by the target audience compared to the rest of the market?
Ex: [Product Name] is the [Unique Position][Product Category] for [Target Audience]
Could be: Maker Billing is the most cost-effective and fair documentation SaaS billing model for teams.
What is the value your target audience should expect to receive from using your product?
Ex: [Product Name][Main Value Statement] by [Unique Capabilities]
Could be: Maker Billing helps your company reduce software costs by charging only for those Makers who create new docs, while allowing your entire company to still edit and view docs.
Now, we craft GTM messages!
Product Descriptions: Pulling from the above, what descriptions will help the target audience quickly decide that the product has the potential to help them Messaging Pillars & Support Messages: These can take a few forms Pillars are values; Supporting Messages are benefits Pillars are benefits; Supporting Messages are features or capabilities Pillars are capabilities; Supporting Messages are features
140 Characters (~25 words)
280 Characters (~50 words)
500 Characters (~100 Words)