Experiment: Digital Engagement Tool Prototype for Municipalities.
Time Commitment: 2 weeks.
Actions: 1. Gather a group of two to four classmates or colleagues from Morning Strategy who are interested in digital engagement tools for municipalities to participate in a series of brainstorming sessions aimed at generating ideas and initial directions for the prototype.
2. Develop an online survey questionnaire focused on identifying municipal services that may benefit from digital engagement tools. Distribute the survey to local municipal staff and collect responses to pinpoint services that have the potential for enhancement through digital means.
3. Design a preliminary prototype of a digital tool, such as an app or web platform, targeting the enhancement of one specific municipal service identified through survey results. Incorporate principles of user-centric design to create an intuitive and user-friendly interface.
4. Arrange a presentation session where the prototype is showcased to relevant stakeholders, including municipal employees and academic peers. Prepare a brief introduction and guide through the prototype’s features and intended benefits for civic applications.
5. Gather detailed feedback from stakeholders during the presentation. Take note of suggestions and criticisms, focusing on how the prototype meets or fails to meet their needs and expectations. Use this feedback to make targeted refinements and improvements to the prototype.
6. Reflect on the process of designing the prototype and presenting it to stakeholders. Consider the challenges faced by municipalities in digital engagement and how a digital tool could address these issues. Assess personal enthusiasm and motivation derived from designing and communicating innovative solutions aimed at public service improvement.
7. Evaluate collaboration dynamics with team members and stakeholders throughout the development and presentation process, identifying communication strategies that were beneficial or needed adjustments. Consider how these interactions align with career aspirations and personal interests..
Learning Goals: 1. Assemble and collaborate with a small team to brainstorm ideas for a digital engagement tool aimed at municipal services.
2. Conduct online surveys to identify municipal services that could benefit from digital engagement tools.
3. Design a user-centric prototype, such as an app or web platform, to enhance a specific municipal service.
4. Present the prototype to stakeholders, explaining its features and potential benefits for civic applications.
5. Collect and analyze feedback from stakeholders to refine and improve the prototype.
6. Reflect on the challenges municipalities face with digital engagement and evaluate the potential impact of digital tools.
7. Assess team collaboration and communication strategies during the development and presentation phases..
Success Criteria: 1. Did I experience excitement while designing and showcasing the digital tool?
2. Was the prospect of enhancing public services through technology motivating for me?
3. How effectively did I communicate and collaborate with the team and stakeholders during the project?.
Skills Tested: