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Urban Enclaves Standards Manual
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Brand Signatures

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Primary Lockup

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Download Primary Lockup (Print) here
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Download Primary Lockup (Web) here
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Overview

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The primary lockup is the main brand signature. It should be prioritized when applying the logo to different brand applications. Use the main logo for primary brand applications.
The primary lockup is comprised of the icon and the logotype.

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Color Variations


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Black & White

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Primary Lockup is equal to the dimensions of the ‘n’.

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The minimum size of the Primary Lockup is at a width of 2 centimeters. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the logo when scaling.
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Do not shear the logo.
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Do not add any effects that skew the logos form or geometry.
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Do not add any gradients to the logo. Even if the colors are on brand
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Do not stretch the logo when scaling.
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Do not slant the logo.
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Do not use colors or color combinations that are off brand.
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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview
Color Variations
Black & White
Clear Space & Minimum Size
Misuse
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