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Urban Enclaves Standards Manual
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Brand Signatures

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Logo Icon

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Download Logo Icon (Print) here
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Download Logo Icon (Web) here
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Overview

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Urban Enclaves’ Logo Icon is a soft cloud lifting the house shape in the center to show the audience’s dream home tucked in away in the enclave. The overall form of the icon shows someone holding their home in an embrace and an orchid flower.
The logo icon is used as the most concise expression of the brand an can be used for merchandise and smaller applications that do not necessitate the presence of the brand name.

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Color Variations


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Black & White

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Clear Space & Minimum Size


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Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Logo Icon is equal to the height of the house door.

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The minimum size of the Logo Icon is at a width of 0.27 centimeters. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the logo when scaling.
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Do not shear the logo.
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Do not add any effects that skew the logos form or geometry.
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Do not add any gradients to the logo. Even if the colors are on brand
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Do not stretch the logo when scaling.
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Do not slant the logo.
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Do not use colors or color combinations that are off brand.
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Do not add any embellishments to the logo such as drop shadows, bevels,
Overview
Color Variations
Black & White
Clear Space & Minimum Size
Misuse
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