The Main Logotype is the primary brand signature. It should be prioritized when applying the logo to different brand applications.
Primary Color Variations
Clear Space & Minimum Size
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Logotype is equal to the dimensions of the ‘e’.
The minimum size of the Main Logotype is at a width of 1 centimeter. This is the smallest possible size that you can use this mark.
Misuse
Do not compress the logo when scaling.
Do not shear the logo.
Do not add any effects that skew the logos form or geometry.
Do not stretch the logo when scaling.
Do not slant the logo.
Do not use colors or color combinations that are off brand.