Skip to content
Brand Signature

icon picker
Main Logotype

Overview

image.png
The Main Logotype is the primary brand signature. It should be prioritized when applying the logo to different brand applications.

Primary Color Variations

image.png
image.png

Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Logotype is equal to the dimensions of the ‘e’.
image.png

image.png

The minimum size of the Main Logotype is at a width of 1 centimeter. This is the smallest possible size that you can use this mark.

Misuse

image.png
Do not compress the logo when scaling.
image.png
Do not shear the logo.
image.png
Do not add any effects that skew the logos form or geometry.
image.png
Do not stretch the logo when scaling.
image.png
Do not slant the logo.
image.png
Do not use colors or color combinations that are off brand.

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.