Photography Guide

Photo Direction

This direction explains the overall approach and central ideal behind the photo concepts

Vignettes of Everyday Life

Capturing the lightness, ease, and warmth of everyday scenes in an authentic and unposed manner. The photos are uncontrived with natural movement and nostalgic warmth.

Light Quality: Warm, Soft Shadows, Rich Earthy colors, Film-like treatment

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(1) Action Shots

DESCRIPTION - Showcasing stay in Seda and the different activities/services

CANDID, IN MOTION, FOCUS ON HANDS - Hands in motion, natural, in activity, human; Showing ease and the moments in between work, obscuring the face

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(2) Still-Life Shots

DESCRIPTION - Room shots, texture shots without people

RELAXED, NATURAL LIGHT, SOFT - Emulating a lived in environment, showing signs of life in a relaxed, calm setting

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(3) Locale Shots

DESCRIPTION - Rooted in each location, creating a sense of place

FOCUSED ON COMMUNITY CRAFT & ACTIVITY - Showcasing the community and highlighting what they create, produce, and do. Shots show activity both in an urban setting and among the hotel’s community partners/collaborators.

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