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Visual Elements
Color Palette
Seda’s brand colors were based on Seda’s original brown, and expanding it into more vibrant, rich, earthy tones.
Primary Palette
Terracotta
Swatch
Hex code
#BF4D20RGB
R 191
G 77
B 32
CMYK
C 18
M 82
Y 100
K 8
Pantone
Pantone 167 CAmber
Swatch
Hex code
#DD8723RGB
R 221
G 135
B 35
CMYK
C 11
M 54
Y 100
K 1
Pantone
Pantone 7569 COlive
Swatch
Hex code
#42490FRGB
R 66
G 73
B 15
CMYK
C 65
M 49
Y 100
K 47
Pantone
Pantone 5743 CPrussian
Swatch
Hex code
#1E2C33RGB
R 30
G 44
B 51
CMYK
C 82
M 67
Y 58
K 61
Pantone
Pantone 433 CSilk
Swatch
Hex code
#F4E8BFRGB
R 244
G 232
B 191
CMYK
C 4
M 6
Y 28
K 0
Pantone
Pantone 7499 C
Secondary Palette
Black
Swatch
Hex code
#000000RGB
R 0
G 0
B 0
CMYK
C 0
M 0
Y 0
K 100
Pantone
Pantone Black 6 CWhite
Swatch
Hex code
#FFFFFFRGB
R 255
G 255
B 255
CMYK
C 0
M 0
Y 0
K 0
Pantone
n/a
Color Use
The usage for Seda’s brand colors is very flexible and relaxed. In creating ads, social media posts or brand collaterals, the colors below should be used primarily. Among these three, the designer should pick one that best fits the context of the composition. For example, terracotta can be used with a playful image or message to communicate energy and life. Olive, on the other hand, can be used for a more nature related theme.
Prussian conveys a more luxurious feel to a layout. Reserve this color for applications that requires a premium touch.
Color Combinations
Ensure that there is always enough contrast among the colors.
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