Brand Name & Descriptor

Brand Name

Seda

⁠

Correct and incorrect usage

When written in text, Seda should be spelled out in the proper case. Alternatively, the descriptor (i.e. Business Hotels) can be attached to improve search-ability and solidify the distinct positioning of Seda as a hotel for business travel.

✅ Seda

✅ Seda Business Hotels

⁠

Long-form Descriptor

World-Class Business & City Hotels

The long-form descriptor fleshes out Seda’s function as both a hotel for business travel and leisure city tourism. As a homegrown brand, Seda is proud of its ability to match the global standard of business hotels while providing a distinct kind of hospitality known to the Philippines.

⁠

Tagline

Where the world feels at home in the Philippines.

At Seda, we invite the world to the warmth, comfort, and ease of a Filipino home. With genuine care and a true spirit of neighborliness, we allow all our guests to feel at home anywhere they are in the Philippines.

Seamless Ease

Seda is Filipino for ‘silk’, a luxurious soft fabric that provides people with the utmost comfort. Like our namesake, we provide a sense of ease through our smooth and seamless hospitality experience.

Celebrating Filipino Hospitality

Seda is strongly rooted in its Filipino identity and is proud to share our unique sense of hospitality to the world. Here, we celebrate our Filipino values through the personal and genuine care we provide every single guest.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.