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Scout's Honor And A Half Standards Manual
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Brand Elements

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Typography


Brand Typeface

Tenso
The typeface, Tenso, was chosen for having friendly curves while still maintaining versatility and utility. Scout’s Honor can use its Bold weight primarily, to be complemented with the rest of the styles in the font family.

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Text on a path

Text curving in a path trail a sense of togetherness and radiate moments of joy in the layout. These can be applied to words or short sentences for emphasis or to give energy in a layout.

Types of Paths
The following are samples of curved paths the can be used in layouts. Text can be typeset in either all caps or sentence case depending on what works best in a certain application.
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Do not use warp effects to curve the text.
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Arrangement

Lengthier sentences may also be divided and arranged in multiple ways to make the layout more compact and cohesive.

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Limit the stacking of curved text to 2 lines only.
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Interaction with visuals

Curved text can appear between straight words.
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Text can flow along curvatures in key visuals and photographs.

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Text can also be set to trail lines.
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