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Key Visual Elements
Streaks
Overview
The streaks are inspired by the burnt wood used to fuel a campfire. These charcoal-textured lines can be used for accents within a composition.
Construction
The streaks are characterized by playful loops based on the letters of the logo as seen on the right.
Brushes from this brand book can be applied to the streaks for variety.
To edit the streaks, download the file below.
Usage
The streaks can interact with text to show the flow of information.
They can also interact with photos to highlight the characteristics of the subject matter or to make a composition more dynamic.
Misuse
Avoid using colors of the same hue when creating a composition with the streaks (i.e. using Fresh Salmon against Fine Wine as shown below).
Do not distort the existing illustrations.
Do not make the lines too thin or too thick.
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