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Scout's Honor And A Half Standards Manual

Brand Signatures

Key Visual Elements

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Key Visual Elements

Streaks

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Download Streaks Here

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Overview

The streaks are inspired by the burnt wood used to fuel a campfire. These charcoal-textured lines can be used for accents within a composition.

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Artboard 1.png

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Artboard 4.png

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Artboard 7.png

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Artboard 10.png

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Artboard 13.png

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Artboard 16.png

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Artboard 2.png

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Artboard 5.png

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Artboard 8.png

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Artboard 11.png

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Artboard 14.png

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Artboard 17.png

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Artboard 3.png

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Artboard 6.png

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Artboard 9.png

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Artboard 12.png

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Artboard 15.png

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Construction

The streaks are characterized by playful loops based on the letters of the logo as seen on the right.

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Direction Review.jpg

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Brushes from this brand book can be applied to the streaks for variety.

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Scout's-Honor---Brushes2.jpg

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To edit the streaks, download the file below.

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Download Editable Streaks Here

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Usage

The streaks can interact with text to show the flow of information.

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Artboard 1.png

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They can also interact with photos to highlight the characteristics of the subject matter or to make a composition more dynamic.

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Scout's---Mockup---Mall-Poster.png

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Misuse

Avoid using colors of the same hue when creating a composition with the streaks (i.e. using Fresh Salmon against Fine Wine as shown below).

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Scout's-Honor-Illustration9.jpg

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Do not distort the existing illustrations.

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Scout's-Honor-Illustration10.jpg

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Do not make the lines too thin or too thick.

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Scout's-Honor-Illustration11.jpg

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