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Scout's Honor And A Half Standards Manual

Welcome

Brand DNA

Brand Signatures

Brand Elements

Key Visual Elements

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Brand Elements

Color Palette

The Scout’s Honor color palette are made up of hearty and earth primaries sampled from a picturesque view of dusk around a campfire.

Primary Palette

Primary Palette

Peace Blue

Swatch

Hex code

#2C4E75

RGB

R 44 G 78 B 117

CMYK

C 62 M 33 Y 0 K 54

Pantone

Pantone 7686 C

Respect Green

Swatch

Hex code

#305544

RGB

R 48 G 85 B 68

CMYK

C 44 M 0 Y 20 K 67

Pantone

Pantone 7736 C

Goodness Ivory

Swatch

Hex code

#EBE7D8

RGB

R 235 G 231 B216

CMYK

C 0 M 2 Y 8 K 8

Pantone

Pantone 11-0907

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Secondary Palette

Secondary Palette

Fine Wine

Swatch

Hex code

#802D4B

RGB

R 128 G 45 B 75

CMYK

C 0 M 65 Y 41 K 50

Pantone

Pantone 7642 C

Warmth Ochre

Swatch

Hex code

#CD9426

RGB

R 205 G 148 B 38

CMYK

C 0 M 28 Y 81 K 20

Pantone

Pantone 7563 C

Clear Sky

Swatch

Hex code

#B3D2DA

RGB

R 179 G 210 B 218

CMYK

C 18 M 4 Y 0 K 15

Pantone

Pantone 552 C

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Accent Color

Accent Color

Fresh Salmon

Swatch

Hex code

#CF5858

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Color Combinations

Especially for logos and text, ensure that there is always enough contrast among the colors and consider readability of important content when choosing color combinations.

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Some low contrast combinations can work well only when used for backgrounds & illustrations/streaks.

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Do not use the following color combinations of background and logo/text:

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Avoid combining colors of a similar hue to prevent the layout from appearing monotonous.

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Only use the Accent Color (Fresh Salmon) for key visual elements in a layout, and not for logos and text.

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