Masanting Sastreria Standards Manual

Brand DNA

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Elements

Explore

Brand Signatures

Icon

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Download Icon

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Overview

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The icon features a sampaguita plant in its entirety as a whole plant. It paint a picture of the sampaguita at its fullest, celebrating the journey and transformation from bud to flower that mirrors the gradual, fulfilling process of having a suit made by Masanting.

It is the smallest of the brand’s logos and acts as a symbol or image meant to represent the brand.

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Color Variations

The following are the only color variations available for the Icon.

Positive

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Negative

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Icon is equal to the width of the icon’s bloomed flower.

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The minimum size of the Icon is at a width of 0.25 inches. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the logo when scaling.

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Do not shear the logo.

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Do not alter or rearrange elements of the logo

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Do not add any gradients to the logo. Even if the colors are on brand

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Do not distort the logo when scaling.

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Do not rotate the logo.

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Do not use colors or color combinations that are off brand.

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Do not add any embellishments to the logo such as drop shadows, bevels,

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Positive & Negative Logo Usage

Always present the sampaguita in the logo icon in a lighter color. Use the negative version against dark backgrounds and the positive version against light backgrounds for optimal visibility. Do not interchange the use of the negative and positive versions of the logo.

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Overview

Color Variations

Clear Space & Minimum Size

Misuse

Positive & Negative Logo Usage

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