Masanting Sastreria Standards Manual

Brand DNA

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Elements

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Brand Signatures

Full Logo

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Download Full Logo

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As the Main Logo of Masanting Sastreria, it is the highest in terms of usage hierarchy. It is the most flexible lockup and the mark that best and most concisely captures the core of the brand.

Overview

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The full logo of Masanting Sastreria features a sampaguita icon paired with a custom wordmark, characterized by wide and dignified dimensions. This classic and sophisticated design reflects the elegance of the brand. The sampaguita plant symbolizes the journey and transformation from bud to flower, mirroring the gradual and fulfilling process of having a suit made by Masanting.

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Color Variations

Positive & Negative Versions

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These versions emphasize the sampaguita in the logo icon. The positive version is designed for use against lighter backgrounds, while the negative version is intended for darker backgrounds, ensuring the visibility and prominence of the sampaguita are maintained.

Black & White

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Full Logo is equal to four times the width of the stem of I.

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The minimum size of the Full Lock-up is at a height of 0.5 inches. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the logo when scaling.

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Do not shear the logo.

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Do not add any effects that skew the logos form or geometry.

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Do not add any gradients to the logo. Even if the colors are on brand

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Do not stretch the logo when scaling.

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Do not slant or rotate the logo.

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Do not use colors or color combinations that are off brand.

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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Positive & Negative Logo Usage

Always present the sampaguita in the logo icon in a lighter color. Use the negative version against dark backgrounds and the positive version against light backgrounds for optimal visibility. Do not interchange the use of the negative and positive versions of the logo.

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