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Brand Elements

Color Palette

The color palette is divided into three:

Primary Palette composed mostly of blues and neutral colors

Secondary Palette composed of yellows as complements to blue

Tertiary Palette composed of hues to be used only as accents

Primary Palette

Primary Palette

Light Blue

Pantone

277 C

Hex Code

#B0C5FF

RGB

R 176 G 197 B 255

CMYK

C 28 M 18 Y 0 K 0

Powder Blue

Pantone

7451 C

Hex Code

#759AFF

RGB

R 117 G 154 B 255

CMYK

C 53 M 37 Y 0 K 0

Royal Blue

Pantone

2736 C

Hex Code

#2927CD

RGB

R 41 G 39 B 205

CMYK

C 88 M 83 Y 0 K 0

Dark Blue

Pantone

280 C

Hex Code

#1B225B

RGB

R 27 G 34 B 291

CMYK

C 100 M 97 Y 34 K 27

Light Gray

Pantone

Cool Gray

Hex Code

#F2F3F4

RGB

R 242 G 243 B 244

CMYK

C 4 M 2 Y 2 K 0

Black

Pantone

Neutral Black C

Hex Code

#1C1C24

RGB

R 28 G 28 B 36

CMYK

C 77 M 71 Y 58 K 73

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The secondary and accent colors below enhance the palette and work together to complete the harmony.

Secondary Palette

Secondary Palette

Light Yellow

Pantone

7499 C

Hex Code

#FFF4B0

RGB

R 255 G 244 B 176

CMYK

C 1 M 1 Y 38 K 0

Yellow

Pantone

107 C

Hex Code

#FFE42E

RGB

R 255 G 228 B 46

CMYK

C 2 M 5 Y 92 K 0

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Tertiary Palette

Tertiary Palette

Orange

Pantone

1375 C

Hex Code

#F28D2A

RGB

R 242 G 141 B 42

CMYK

C 2 M 53 Y 96 K 0

Pink

Pantone

178 C

Hex Code

#EA4B62

RGB

R 234 G 75 B 98

CMYK

C 2 M 86 Y 51 K 0

Green

Pantone

3395 C

Hex Code

#17C174

RGB

R 23 G 193 B 116

CMYK

C 73 M 0 Y 75 K 0

Purple

Pantone

7442 C

Hex Code

#9429CC

RGB

R 148 G 41 B 204

CMYK

C 58 M 84 Y 0 K 0

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Color Distribution

When selecting colors, follow this loose guide. Primary colors should be most prominent, followed by secondary colors. Tertiary colors should only be used as small accents.

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Color Combinations

Ensure that there is always enough contrast among the colors.

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