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Filomena Springs Standards Manual

Creative Direction

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Elements

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Brand Signatures

Wordmark

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Download Filomena Springs logos

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Overview

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The wordmark is the shorthand version of the logo without the icon. Use primarily for applications with vertical space constraints.

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Color Variations

Primary Color Combinations

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Alternate Color Variations

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Black & White

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Clear Space & Minimum Size

Clear space ensures that no elements will overlap, clash, or obscure the logo. No elements may be placed within this area. The clear space of the Wordmark is equal to the dimensions of the F.

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The minimum size of the Wordmark is at a width of 0.75 inches. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the logo when scaling.

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Do not shear the logo.

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Do not add any effects that skew the logo’s form or geometry.

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Do not add any gradients to the logo. Even if the colors are on brand

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Do not stretch the logo when scaling.

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Do not slant the logo.

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Do not use colors or color combinations that are off brand.

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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Color Variations

Primary Color Combinations

Alternate Color Variations

Clear Space & Minimum Size

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