Google Ads

🎯 Have only ONE PRIMARY purchase conversion.

Multiple primary conversions will result in double tracking when we want as accurate data as possible. Set only one of them as Primary. If you need help, we got you.

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Primary & Secondary Conversions on Google Ads⁠

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🎯 Link your Universal Analytics, Google Analytics 4, and Search Console accounts with Google Ads.

Adding multiple sources for the same data in Google Ads allows you to see the complete picture in your analysis. The simple initial effort will be well worth it in the end. Check out our resources.

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Google Search Console Integration on Shopify⁠

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Link GA4 with Google Ads & Search Console⁠

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🎯 Import Universal Analytics & Google Analytics 4 purchase events as a secondary conversion.

🎯 Activate auto-tagging on Google Ads.

Auto-tagging will help you track conversions on all browsers and import various data to both Google Ads, and Google Analytics reports. Head to your settings and enable this feature in Account Settings.

🎯 Clean redundant tracking pixels from Additional Scripts.

We don't like double-tracking and don't want messy code blocks. Give the Additional Scripts area a spring clean before the festivities.

🎯 Ensure the remarketing tags are working.

Let's ensure your remarketing tags work ideally before spending a lot of budget on them. Completing these few simple steps could save you a lot.

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Google Ads Product Feed & Remarketing Validation⁠

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🎯 Double-check location settings.

If your campaigns rely heavily on location targeting, taking a look at your location settings could not hurt.

🎯 Check your ad extensions. Try using promotional extensions.

Extensions like Callout, Price, and Sitelink are worth keeping in mind in the upcoming days. Specifically, promotional extensions can increase your earnings. Catch the customer's eye with the most critical information about the sale, as you can only feature it in 2 lines.

🎯Check out the campaign bids. (Especially during Black Friday, competition increases, do not lag behind your competitors in your ad impressions)

🎯 Fix the feed issues and update your feed regularly.

What kind of products are you selling? Do you sell in multiple locations and languages? Google has varying criteria for merchants, and failing to comply can cause issues in your feed. Don't be shy about SEO-friendly product titles while including accurate product identifiers. Ensure all the information matches your website for all your products to be approved. To identify your exact problems, go to Diagnostics. Once you determine what's wrong, you can take steps to solve them.

🎯 Double-check your dynamic remarketing implementation.

Using multiple apps on your Shopify store or having too many hard-coded pixels can easily mess up your setup. Use our step-by-step guide to run a health check. Better safe than sorry.

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Google Ads Product Feed & Remarketing Validation⁠

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