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hands-on, conversational marketing; accommodation factor
aggressive publication
educational content

Social Media Marketing Process
create content that addresses the pain points of customers
provide value to consumer to attract clients:
advice
hacks
funny/genuine content
sell after providing value

Content Anatomy
hook
authority
product explanation
call to action
Sales Funnel — way to get the audience get to know you before they commit to buying your services
catch their attention via:
posting tips on social media
live trainings
Facebook group promotions
Free collateral to display value
Service offer

February 2024 Schedule

Week 1
promo extension pub
Week 2

Week 3

Week 4


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Conscious Marketing
Enhanced Content Marketing
Personalized and Aggressive Email Marketing
Extensive Marketing
Traditional Marketing
Sponsorships and Partnerships
Seasonal Promotional Material
Pre and Post Marketing Strategy Study

The Customer Acquisition Funnel
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Altabay Customer Acquisition Strategies Checklist
Customer research
Empathize with target audience and customer experience
Website Client Feedback system, Conjoint Analysis
Website activity study, direct interviews
Search engine optimization (SEO)
Establish primary website visibility in search engines and gain organic traffic without spending on paid advertising
Optimized WIX SEO, Favicon, Alt Tags, Keywords
Content Marketing
Production of persuasive material for general audience consumption to convert engagements to leads, and subsequently leads to customers
Blog posts, Unadvertised publicity materials, Website landing page,
Video advertisements, Consistent blog posting, Expansion to TikTok and other social media, YouTube tutorials
Email marketing
To create targeted, segmented, personalized campaigns that reach prospects right in their inboxes.
Aggressive email marketing of sales, special discount codes and personalized offers
Customer testimonials
To encourage or sponsor reviews and user-generated content (UGC)
Paid sponsorships on influencers, Partial proceeds on influencer codes dissemination, Revised referral-rewards system
Extensive Marketing
To engage or host webinars, trainings, and conferences within the scope offered by Altabay
Trainings, Partnership Packages
Webinars, Conferences, and Organization Partnerships
Traditional Marketing
To engage in traditional marketing strategies and distribute physical promotional material
Flyers, Posters, Physical marketing materials, Company Appearance and visible participation in related functions
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