Coda for Research: Craft and Run Simple, Polished Studies (馃尪 Mild Kit)
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6. Report Findings

Reports can be tedious to create. We've made it easier for you. Customize it, and share when ready.
馃挕 Research Tip

The best summary reports start with a short video overview for those who are tight on time. Consider adding a 1-minute recording of yourself walking through this page to highlight findings. Share this out with stakeholders and get their feedback on what to act on. NOTE: This page relies on data you've entered in the previous parts of this toolkit.

1. Study Name & Background
Your project title goes here
Summary
Write your justification of what the project is about, and why stakeholders should care.

Start Date
8/25/2022

Team members
Mary Jones
2. Top Insights
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Related Assumption
Assumption T/F?
Insight
Worth acting on?
Users are not finding and exploring banana types that align to their original intent or use case for hiring our product.
1
True
1
We are not holding and keeping user attention when they walk into the store.
User sees how bananas at our store are better than those at others stores, which motivates them to buy bananas.
2
True
2
Competitive differentiation in the banana aisle compels buyers unfamiliar with our brand to head to our stores.
How bright and 鈥渓oud鈥 the banana section is inside the store is as important as its reputation outside of the store


3. Summary of Work
We conducted
3
moderated interviews with additional details about the participants. Our goal was to understand
What matters most to users in their first 5 minutes of browsing for bananas at our store?
Our hypothesis was that
Users don鈥檛 know where to begin when browsing our store, and they feel lost with our current level of signage.
Continue fleshing out the summary here in this section.


4. Recommendations
Search
Insight
Potential Next Step
Let's do it!
Nope
Undecided
1
We are not holding and keeping user attention when they walk into the store.
Bananas should stay in the back to prompt impulse sales, but vibrant signage could be the difference between finding them, and not.
1
1
2
Competitive differentiation in the banana aisle compels buyers unfamiliar with our brand to head to our stores.
Lean into even more of the competitive differentiation in the product itself. Tout this differentiation on social to compel word of mouth.
1
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