Coda for Research: Craft and Run Simple, Polished Studies (🌶 Mild Kit)
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Coda for Research: Craft and Run Simple, Polished Studies (🌶 Mild Kit)

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2. Create Questions

Create questions to ask during sessions.
💡 Research Tip

Structure interview questions in a way that proves or disproves the
assumptions
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. Always design a ‘gotcha’ question to catch speeders and cheaters. Simple questions like “If you had a magic wand, what would you change about the concepts you saw today?” can mean the difference between high quality results, and throw-away feedback. NOTE: This page relies on assumptions you've added to the
Plan the Study
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page.
1. Design Study Methods
How will you go about determining whether your assumptions are true or false?
Select the ‘+New row’ link at the bottom of the ‘Study methods’ table to select one of the ‘Assumptions’ you’ve identified earlier as a priority for this study. Next, select the ‘Research method’ and the strategic ‘Approach’ you plan to take. NOTE: We’ve included common research methods to choose from, but you can always enter your own to the select list.
Study methods
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Assumption
Research Method
Approach
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User sees how bananas at our store are better than those at others stores, which motivates them to buy bananas.
Scenario
Interview users walking out of our store with bananas
2
The banana’s minimal distractions help the user quickly understand the most essential information.
Concept Test
Show users a banana, see if they can identify its unique traits
3
Users are not finding and exploring banana types that align to their original intent or use case for hiring our product.
Ethnography
Observe users in-store, interview afterward
No results from filter
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2. Design Study Questions
Time to get tactical.
Using the methods above as your compass for designing questions tied to assumptions, click the ‘+Add new row’ link in each study section, add a ‘Question Type’, then create one or more related questions, noting the ‘Assumptions Tested’ for each question. NOTE: To change the ‘Section’ types, select the icon to the right of the column name and click ‘Select list options’ to update the list of options.
To learn more about select lists see the Help center »
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Search
Section
Question Type
Question
Assumptions Tested
Welcome
1
Instructions
Thanks for your interest in this study! Thanks for being willing to share feedback with us today in this 15-minute session. Remember there are no right or wrong answers here; just respond with what comes naturally to you. This session will be recorded and I’ll ask you to share your screen at moments throughout the study. Take a moment now to close out anything you’d like to keep private.
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Legal Disclaimer
1
Single-select
I agree that my information and data will be collected for Team Banana’s research purposes and may be used by them in accordance with their Privacy Statement.
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Initial Questionnaire
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Verbal Response
Think back to last day that you bought bananas at a grocery store. In a minute or less, describe what you were originally hoping to use the bananas for.
Users are not finding and exploring banana types that align to their original intent or use case for hiring our product.
First Actions: Intent
1
Instructions
I see you’ve just purchased a bundle of bananas. In 1-2 minutes, describe what motivated you to buy bananas from this store, if anything.
User sees how bananas at our store are better than those at others stores, which motivates them to buy bananas.
First Impression
1
Instructions
Here is a banana. Describe its traits to me in 30 seconds or less.
The banana’s minimal distractions help the user quickly understand the most essential information.
Seeing Examples: Finding Value
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Follow Up Questions
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Final Impressions
0
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Up next :
3. Review with the Team
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