Coda for Research: Craft and Run Simple, Polished Studies (馃尪 Mild Kit)
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1. Plan the Study

Define what assumptions to test and how you'll test them.
馃挕 Research Tip

Writing down project details, goals, and assumptions can help streamline the rest of your work, but using Coda has the added benefit of taking what you enter on this page and making it reference-able every where else in the doc. You'll be able to do things like tie automatically back your research questions to assumptions and findings!

Customize this doc for your own study
Once you've had a chance to explore this doc and think you've got a pretty good idea how it works, clear all the sample data it came with so you can start customizing it for your own study (you can always refer to the published doc for reference).

Clear sample data


1. Project Details
Jot down what you鈥檙e researching and why it鈥檚 important.
Start by adding a name for the project, then add the names of people who will be working on it.
Study Name & Rationale
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Name of Project
What we鈥檙e studying, and why
Start date
1
Your project title goes here
Write your justification of what the project is about, and why stakeholders should care.
8/25/2022
There are no rows in this table

Roles
Who will be involved with this study and what will their various roles be.
You can select from the list of 鈥楶roject roles鈥 or enter your own roles to the list. Select the 鈥+New row鈥 link at the bottom of the table to add more people.
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Name
Project Role
Responsibilities
1
Mary Jones
Research support
Helping others research
There are no rows in this table
Research Question & Current Hypothesis
What questions do you intend to explore?
Select the 鈥+New row鈥 link at the bottom of the table to add research questions and hypotheses. Double-click the 鈥Research Question鈥 column to create a new question, then select the 鈥+Add new row鈥 link related to each 鈥Research Question鈥 to add related 鈥Hypotheses鈥.

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Research Question
Hypotheses
What matters most to users in their first 5 minutes of browsing for bananas at our store?
1
Users don鈥檛 know where to begin when browsing our store, and they feel lost with our current level of signage.


2. Assumptions worth testing
What are the assumptions that form your hypothesis?
Select the 鈥+New row鈥 link at the bottom of the table to add new 鈥Assumptions鈥 you have for the 鈥Hypotheses鈥 you鈥檝e listed above. Select items from the 鈥Importance鈥 and 鈥Uncertainty鈥 lists to assess the perceived impact of this assumption and how uncertain you are whether the assumption is true. For any assumptions that are 鈥淗igh Importance, High Uncertainty鈥, mark them as 鈥楶rioritize for Study.鈥 You鈥檒l be able to reference this list later to ensure your questions are well-framed.

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Assumption
Importance
Uncertainty
Prioritize for Study
1
User sees how bananas at our store are better than those at others stores, which motivates them to buy bananas.
High
High
2
User quickly interacts with banana tours on our website, which motivates them to learn about the use cases.
High
Low
3
The banana鈥檚 minimal distractions help the user quickly understand the most essential information.
High
Medium
4
Users are not finding and exploring banana types that align to their original intent or use case for hiring our product.
Low
Medium
5
Users would be more compelled to interact with our bananas if served examples, templates, or case studies.
Medium
High
There are no rows in this table

馃挕 Research Tip

The best research brings your team along for the ride from the beginning. Drive your research assumptions from stakeholder input on what they want to learn and what they believe to be true. You can even build a simple Coda form like this one to to capture feedback on needs and beliefs asynchronously.

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