Demo-to-Content Production System
We need to solicit cooperation from CL to create video content from demos .
Recording Infrastructure
"Demo Kit" for Each Chapter:
Clip-on lapel mic for presenter Recording Protocol:
Before Demo: Set up phone on tripod (landscape mode), Test audio with lapel mic, Frame: presenter + screen visible Start recording 30 seconds before presentation
During Demo: 5-8 minute max presentation , Clear problem statement at start , Live demo of solution, Results/learnings at end
After Demo: Upload recordings immediately to [shared folder/platform] , Include demo deck PDF
🎬 Content Production Workflow
Upon Receiving Demo:
Send to editor with style guides and best practices (Alisa) Editor creates professional edit following AIT standards (Editor) Content team develops LinkedIn post package (Coby) LinkedIn Post Package Creation:
Create LinkedIn post copy using demo video Pull key quotes from presenter Identify 1-3 discussion questions Include 2 discussion questions in the post Add CTA: "Become a member" Welcome commenters to ask questions to presenter Encourage presenter to engage in comment section Create an email send-out to invite members to the conversation.
Post template:
🔧 [Compelling Hook about the Problem]
Meet [Presenter Name] from our [City] chapter who tackled:
"[Specific challenge - quote from demo]"
[Embedded demo video]
Here's how they solved it:
→ [Key approach/insight]
→ [Tool/method used]
→ [Specific result achieved]
"[Powerful quote from presenter about learning/outcome]"
💬 Discussion time:
1. [Engaging question related to the problem]
2. [Technical/strategic question about the approach]
👋 [Presenter Name] is here to answer your questions - drop them below!
🚀 Want to present your own demo? Become a member: [UTM param link]
Emails template to CL:
Soliciting Help with Recording Demos
Subject: Turn Your Chapter Demos Into AI Tinkerers' Secret Weapon 🎬
Hey [Organizer Name],
Quick question: What if your chapter's monthly demos could become our most powerful growth tool?
Right now, we have incredible builders presenting real solutions to real problems in every chapter. But these demos live and die in the room – no one else gets to learn from them.
Here's what I'm thinking:
Your [City] chapter consistently has amazing demos. What if we could:
Record them with simple, professional setup Turn them into polished LinkedIn content that showcases your presenters Drive new members to YOUR chapter through this content Give your presenters exposure to our entire global network The ask is small:
We send you a simple recording kit (phone stand + mic) 5 minutes of setup before each demo Upload the recording after the event We handle all the editing and content creation The upside is huge:
Your chapter gets featured across all AI Tinkerers channels Your presenters get professional exposure and LinkedIn growth New members discover your chapter through amazing content You help build the resource you wish existed when you started I'm piloting this with 3-4 chapters first. Want to be one of them?
Hit reply if you're interested – I'll send you the details and we can get you set up for your next event.
Building something big here, [Your Name]
Next Steps After Agreement (step by step guide for CL
Subject: 🎬 Demo Recording Kit Coming Your Way + Setup Guide
Hey [Organizer Name],
Awesome! So excited to turn your chapter into a content powerhouse.
Your Demo Kit is shipping this week:
Branded AI Tinkerers phone tripod Quick setup guide (laminated card) Return shipping label (if you ever need to send it to another chapter) Here's what happens next:
📅 Before Your Next Demo Event:
Ask presenters to send demo decks 24 hours before event Let them know they'll be recorded (most love the exposure!) Mention they'll get featured on AI Tinkerers LinkedIn 🎬 Day of Event - Setup (5 minutes):
Set phone on tripod in landscape mode Frame: presenter + screen both visible Hit record 30 seconds before they start ⏱️ During Demo:
Keep presentations to 5-8 minutes max Make sure they start with clear problem statement Encourage live demo (not just slides) End with results/learnings 📤 After Demo:
Stop recording immediately Upload to [shared folder link] Include the presenter's deck PDF Add presenter contact info in upload notes 🚀 What We Do Next:
Professional editing within 48 hours LinkedIn post creation with engagement strategy Presenter gets featured across our network You get credit for hosting amazing content New members discover your chapter Questions?
Setup troubles: Text me at [phone] Technical issues: [email] Content questions: [different email]