Red Alert Labs | Ali Khalil

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Red Alert Labs | Ali Khalil

Product Preferences: Email Clients

Ali Khalil

💡 Idea overview

Name any product you love and any product you despise and explain your reasoning for both cases

🛤 Mission Alignment

The purpose of this exercise is to better understand my reasoning behind decision making on product utilization, and trust.

🔬 Scope

For the sake of this exercise I am going to scope it to one specific niche so we could do a rational comparison between multiple products then make an informed decision / preference between a product that I love Vs a product that I like less.

📨 Topic: Email Clients

Did you know?

There are over 4 billion email users worldwide.

Over 3 million emails are sent every second.

There are over 7 billion email accounts.

95% of consumers check email every day.

Nearly 60%. of email users check their spam folder daily.

The average user has at least 1.75 email accounts

Email Industry Stats

Apple has the largest client market share, followed by Gmail.

An industry valued at $47 billion in 2020, and is estimated to reach $73 billion in 2023.

On average people receive 121 emails and send around 40 other per day.

⚠️ What is the problem to be solved?

A survey by

Adobe⁠

found people in the work place spend on average 3.1 hours per day sending and checking their emails alone, amounting to 15.5 hours per week - and a shocking 20 full weeks of the year.

On a personal level, at some point in time, I had more than 7 email addresses that I needed to check on daily basis, therefore, I needed to figure out what’s the personal productive framework first (I even created an email series about it,

check it out⁠

) , then what is a product that would allow me to be more efficient on Mac apparels.

💻 Product Comparison

For the sake of this exercise, I have tried to consolidate the features into 7 relevant attributes that make sense to me as an email power user. Then I tried to grade these products on a scale of 1 to 5, while 1 being poor, and 5 being excellent, then adding a subjective weight based on my needed framework.

Attributes

Weight

Apple Mail

Canary Mail

Microsoft Outlook

Spark

SuperHuman

Support a wide range of services

2.5

Price

3.5

Full range of email features

10%

4.5

Advanced Features

15%

3.5

Security

15%

4.5

2.5

Focus on User Experience

25%

3.5

Quality of Life Improvements

25%

3.5

4.5

Score (weighted Average)

100%

3.8

3.95

3.73

3.9

4.3

There are no rows in this table

⁠

🔥 As you can observe, SuperHuman gets the highest grades whereas Microsoft Outlook receives the least. Hence, my most loved product in this niche is SuperHuman, whereas my least preferred product is Microsoft Outlook.

💖 Why Do I Love SuperHuman so much?

Check the below video and see how they brand themselves, wouldn’t you love them too?

⁠

This link can't be embedded.⁠

⁠

📚 Research Resources | References

⁠

⁠SuperHuman⁠ , last visited on March 2, 2022 ⁠Hey Vs SuperHuman Vs Gmail⁠ , last visited on March 2, 2022 ⁠SuperHuman's email app is overhyped and overpriced⁠ , last visited on March 2, 2022 ⁠SuperHuman: The future of email or a monumental waste of money?⁠ , last visited on March 2, 2022 ⁠SuperHuman Raises $75 million for its waitlist-only email productivity app⁠ , last visited on March 2, 2022 ⁠Gmail Vs Outlook: The ultimate email comparison⁠ , last visited on March 2, 2022 ⁠Gmail vs outlook: Which is better in 2022?⁠ , last visited on March 2, 2022 ⁠How Many Email Users Are There?⁠ , last visited on March 2, 2022 ⁠Office Workers spend a shocking 20 weeks per year on their emails⁠ , last visited on March 2, 2022 ⁠The 7 best email clients for Mac in 2021⁠ , last visited on March 2, 2022 ⁠Top 15 Best Email Clients Comparison 2022 (free & Paid)⁠ , last visited on March 2, 2022 ⁠The 7 best email clients for Windows in 2021⁠ , last visited on March 2, 2022

⁠

⁠ Document Links: ⁠ Welcome⁠ ⁠ ⁠ Product Preferences: Email Clients⁠ | Managing Priorities⁠ | Certification SaaS Platform⁠ | Research Resources⁠

⁠

💡 Idea overview

🛤 Mission Alignment

🔬 Scope

📨 Topic: Email Clients

⚠️ What is the problem to be solved?

💻 Product Comparison

💖 Why Do I Love SuperHuman so much?

📚 Research Resources | References

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