Skip to content
David’s audience of over 468,000 X/Twitter followers, 188,000 YouTube subscribers, and 60,000 newsletter subscribers is a group of primarily upper-middle income (top 20%) entrepreneurs, professionals, and creatives between the ages of 25-45 (mostly between 33-39) that skews slightly male. In addition to YouTube, episodes are also published to Spotify and Apple podcasts (4.9-star rating on both) as well as X/Twitter and Substack.As of October 15, 2025, the YouTube channel has over 5,050,000 views YTD (172% YoY growth). Our most-viewed videos:Richard Powers: 707,000 viewsSam Altman (clip): 907,000 viewsHarry Dry: 630,000 viewsSteven Pinker: 485,000 views
Mid-roll (1 slot left): $5,000/episodePresenting sponsorship: $11,000/episodeWe offer sponsorship of back catalog episodes (all episodes released before October 2025) at a rate of $5,000/month. The format is a 1-2 minute recording that is inserted across all back catalog episodes.Our episodes are evergreen content and continue to receive consistent views and listens over their lifetime.
Share
Explore
How I Write Sponsor Kit
Overview
is the Charlie Rose Show for writers. Each week, we interview the world’s great writers — authors, musicians, screenwriters, comedians, journalists, CEOs, and more — about their creative process at a level of depth and quality that can’t be found anywhere else.
A prime example is the . Richard’s interviews typically average about 8,000 views on YouTube; his How I Write interview has over 722,000 and has become the definitive reference for his work.
Audience response has been similar for guests like professor Steven Pinker, Oscar winner Eric Roth, four-time Grammy winner Rosanne Cash, OpenAI CEO Sam Altman, podcaster and author Tim Ferriss, and international bestseller Dean Koontz.
“This channel is a gold mine. Every one of these interviews is so insightful, and you’ve really outdone yourself with the variety of guests. I paid a lot of money for a weekend workshop from another well known author recently, and I’ve learned so much more about writing from this podcast.”
- @quietpilot8501, YouTube subscriber
Audience
The show is growing fast, with YouTube subscriber growth at 194% YoY.
How I Write interviews tend to become the definitive resource for a writer’s work, because the format gives guests space to articulate their process in ways they aren’t able to through mainstream media channels. Viewers and listeners see How I Write as the ultimate masterclass for writing across different domains.
Some stats:
Our audience has a high degree of trust in the quality of our content, and that relationship extends to our sponsors.
"David elevates the interview into an art form that often enlightens his interviewee as much as it does his viewers."
- Dean Koontz, #3 Bestselling living author in the world
"David Perell and his How I Write podcast are a treasure trove for writers - an incredible mix of inspiration and concrete, practical advice. My conversation with him was one of the very best I've had, not only about writing but about everything that goes into it - from art and music to philosophy and religion. What an amazing thing it is that David is doing for the culture of letters, for the culture of the mind."
- Paul Harding, Pulitzer Prize winner
"This was a legacy interview. Our conversation was different, deeper, and more comprehensive than any filmed interview I’ve done."
- Dana Gioia, Former Poet Laureate of California and Chairman of the NEA
Format
We work with sponsors who share our high standard for quality, depth, and resonance.
When we partner with a sponsor, we work to create ad content that is as valuable as the episode content and feels organic to the show. The ad content is created by David in close collaboration with the sponsor.
We have multiple slots and properties available:
Properties available in Q4 2025:
Back Catalog
Contact: If you’re interested in one of these sponsorship packages, reach out to .
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.