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2) Solution
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Because our users cannot easily find the dates CTA, improving its usability and accessibility can improve the usage
https://drive.google.com/drive/u/0/folders/1tmFnJ5-_czanbkE0MI_bKfCWHFbGaRYy
Because we saw that Geolocated search perform better, we expect that making the 2h from home cleaner, improve the global CVR
https://drive.google.com/drive/u/0/folders/1bBusIbXqdNzji1ZFFVFQdIZmCptEE0M6
Because the discount and price are not close, we expect that matching them together will result in better conversion
https://drive.google.com/drive/u/0/folders/11SyBU5sWCd0qfsv0P_S_SLKYv8LkroHb
Because users scroll only 40% of the page, we should be fitting all relevant information within the screen
https://drive.google.com/drive/u/0/folders/1LTZGT2KxFPXLGJWygVMm28GrTo0ZnRn9
Because filters help users finding what they want, making them more visible will increase the transition rate
Because categories help users to find inspirations and convert less than destinations, they should acting as additional help and not primary search
Because pictures provide extra information about the package, showing more pictures help users to select the right package
Because users cannot adjust their search around to their needs, the usage is limited
Problem we want to solve
Users cannot easily find dates
Hypotesis
Because our users cannot easily find the dates CTA, improving its usability and accessibility can improve the usage
Key Result
Increase transition rate by 10%
Impact
Effort
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