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Hypothesis
2
Not Tested
5
Testing
2
Already Tested
1
Users cannot see other pictures for a given package
Hypotesis
Because pictures provide extra information about the package, showing more pictures help users to select the right package
Score
4.5
Key Result
Increase transition rate by 10%
Success Metrics
ClickRate
ClickThroughRate
Category concept not well understood by users
Hypotesis
Because categories help users to find inspirations and convert less than destinations, they should acting as additional help and not primary search
Score
3.5
Key Result
Increase transition rate by 10%
Success Metrics
ClickRate
ClickThroughRate
Revenues
Users only see one product on the SERP
Hypotesis
Because users scroll only 40% of the page, we should be fitting all relevant information within the screen
Score
3
Key Result
Increase transition rate by 10%
Success Metrics
ClickThroughRate
ClickRate
Poor accessibility to filters
Hypotesis
Because filters help users finding what they want, making them more visible will increase the transition rate
Score
3
Key Result
Increase transition rate by 10%
Success Metrics
ClickRate
ClickThroughRate
Users cannot select the min and max distance from location, in the "search around you" feature
Hypotesis
Because users cannot adjust their search around to their needs, the usage is limited
Key Result
Increase satisfaction rate of customers by 10%
Success Metrics
ClickRate
Users cannot easily find dates
Hypotesis
Because our users cannot easily find the dates CTA, improving its usability and accessibility can improve the usage
Score
2
Key Result
Increase transition rate by 10%
Success Metrics
ClickRate
ClickThroughRate
Difficult to understand the 2h from home feature
Hypotesis
Because we saw that Geolocated search perform better, we expect that making the 2h from home cleaner, improve the global CVR
Score
2
Key Result
Increase transition rate by 10%
Success Metrics
CVR
ClickThroughRate
ClickRate
Discount is not clearly visible
Hypotesis
Because the discount and price are not close, we expect that matching them together will result in better conversion
Score
3
Key Result
Increase transition rate by 10%
Success Metrics
ClickThroughRate
Revenues
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