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1) Discovery
Benchmark
Benchmark the competition. Get insights from the Industry and market leaders.
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6
Many packages displayed on the list, most of which do not interest a specific client
Feature
Product List 📜
Device
Desktop
Mobile
Impossible to select multiple categories
Feature
Search Box 🔍
Device
All
Impossible to see other offers of the same hotel
Feature
Product Card 🃏
Device
Mobile
Users cannot find their past searches and start from where they left
Feature
Search Box 🔍
Device
Mobile
Tablet
Desktop
App
Size of the package card does not allow users too see more info within the same screen
Feature
Product Card 🃏
Device
Mobile
Desktop
Users cannot see other pictures for a given package
Feature
Product Card 🃏
Device
All
Low usage of filters
Feature
Search Box 🔍
Device
Mobile
Users cannot change the distance from in Searches around
Feature
Search Box 🔍
Device
All
Poor accessibility to filters
Feature
Search Box 🔍
Device
Mobile
Category concept not well understood by users
Feature
Search Box 🔍
Device
Mobile
Users only see few information of the packages
Feature
Metasearches 💲
Device
All
Headwords are not always adding value
Feature
Product Card 🃏
Device
All
Low usage of Maps
Feature
Map 📍
Device
Desktop
Low usage of WhatToDo section
Feature
WhatToDo
Device
Mobile
Same pictures among different packages when searching for POIs
Feature
Product Card 🃏
Device
All
Users are given with too many information on the list
Feature
Product List 📜
Device
Desktop
Users cannot select the min and max distance from location, in the "search around you" feature
Feature
Search Box 🔍
Device
Mobile
Desktop
Tablet
Users cannot easily find dates
Feature
Search Box 🔍
Device
Mobile
Users only see one product on the SERP
Feature
Product List 📜
Device
Mobile
Difficult to understand the 2h from home feature
Feature
Search Box 🔍
Device
Mobile
Tablet
Desktop
Discount is not clearly visible
Feature
Product Card 🃏
Device
Mobile
Tablet
Desktop
Autocomplete only provides results for exact matching
Feature
Autocomplete ⌨️
Device
All
Users cannot easily detect other offers
Feature
Metasearches 💲
Device
All
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