Frameworks

Reference Frameworks

⁠

Importance vs Satisfaction Framework⁠

⁠

View of Scoring

View of Scoring

Importance

Not at all important

Slightly important

Moderately Important

Unipolar Scale: >0 5 Point Scale

Satisfaction

Completely Dissatisfied

Mostly Dissatisfied

Somewhat Dissatisfied

Bi Polar Scale : This goes from -ve to +ve. Always have odd number of choices - 7 point scale suggested

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Kano Model⁠

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