Skip to content
Lean Product Process
1. Determine you Target Customer
Market Segmentation
Technology Adoption Lifecycle
Personas
Personas: A precise definition of our user and what he wishes to accomplish.
Personas should convey the relevant demographic, psychographic, behavioral and needs based attributes of the target customer.
You need to speak to real customers to build a Persona.
Persona is not a one time process, and will not be right the first time. It’s an iterative process and you need to continuously improve the persona
Key questions to check during interviews and to be defined in Personas
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.