1. Determine you Target Customer
1. Determine you Target Customer

Market Segmentation

Market Segmentation

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Technology Adoption Lifecycle

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Personas: A precise definition of our user and what he wishes to accomplish.

Personas should convey the relevant demographic, psychographic, behavioral and needs based attributes of the target customer.

You need to speak to real customers to build a Persona.

Persona is not a one time process, and will not be right the first time. It’s an iterative process and you need to continuously improve the persona

Key questions to check during interviews and to be defined in Personas

Needs & Goals

Frustrations/Pain Points with current solution

Level of expertise

Tech adoption life cycle segment

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