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Apollo.io is used to purchase enriched contact databases of relevant decision-makers.Instantly AI handles warming up new email domains to ensure high deliverability.Apollo.io is also used to send cold email sequences with smart scheduling and personalization.Brevo (formerly Sendinblue) powers the nurturing campaigns for leads who engage with cold emails.All leads and interactions are linked to the CRM using automated nurturing workflows, enabling tracking, scoring, and follow-up based on engagement behavior.
11. GTM Strategy and Marketing Plan
Go-To-Market Strategy
AIxBlock’s GTM strategy is designed to drive adoption across enterprise AI builders, startups, open-source developers, and Web3 communities by combining direct outreach, community-led growth, strategic partnerships, and content-driven engagement.
1. Enterprise/Builder Attraction
Cold Emails: Targeted outreach campaigns to enterprise CTOs, AI leads, and technical stakeholders highlighting the platform’s cost benefits, modular design, and decentralized infrastructure.
To operationalize this at scale:
Paid Ads: Run paid marketing campaigns on Google, Meta (Facebook/Instagram), and X (formerly Twitter) to attract AI builders and businesses actively searching for compute and AI infrastructure alternatives.
LinkedIn Outreach: Direct engagement with decision-makers and technical teams via LinkedIn DMs, sponsored posts, and thought leadership content using LinkedIn sales navigator and LinkedIn helper.
Trials & Rewards: Offer free trial credits and token-based rewards for onboarding new users, allowing them to explore the platform’s capabilities at zero cost during the MVP stage.
Agencies: Partner with tech and marketing agencies to white-label or resell AIxBlock as part of their B2B offerings, especially in underserved geographies.
Marketplaces: Promote AIxBlock on marketplaces like Google Cloud Platform, AWS Marketplace, and Databricks Partner Portal to drive visibility and enterprise traction.
Affiliate Marketing: Expand reach through affiliate networks like SumoApp, Impact, and Awin. Affiliates earn commissions for bringing new users or customers to AIxBlock.
PR & Events: Host and participate in major Web3, AI, and DePIN conferences. Invite industry experts and thought leaders to co-host product showcases and announcements.
2. Enterprise/Builder Engagement
Incentive Programs: Reward users for performing key actions (e.g., social sharing, integrations, deployments) with tokens or credits to reinforce early adoption behavior.
Referral Program: Provide token rewards for referring new users or organizations. Emphasis on organic peer-to-peer growth through community trust.
Developer Community: Build an active technical community by sponsoring hackathons, open-source bounties, and product challenges to drive innovation around the protocol.
Airdrops: Offer token-based airdrops to early testers, contributors, and community members who help shape the product during its MVP and post-MVP stages.
Ambassador Program: Onboard regional and domain-specific community ambassadors to lead grassroots outreach, technical education, and local partnerships.
3. Strategic Partnerships
Partnership Development: Collaborate with Web3 compute providers (DePIN), AI infra projects, and tooling platforms to build integrations, shared incentive models, and joint product launches.
Cross-Promotion: Conduct co-marketing activities with partners—joint Twitter Spaces, newsletters, product demos, and case studies—to leverage each other’s audiences and trust networks.
4. Marketing & Community
Educational Content: Develop technical guides, product walkthroughs, explainers, and whiteboard sessions to showcase how AIxBlock ensures security, decentralization, and scalability.
Gamified Engagement: Launch quests, missions, and guild campaigns to encourage learning and interaction. Examples: “Train your first model,” “Deploy a workflow,” “Validate a task.”
Active Community Management: Daily community engagement on X (Twitter), Telegram, and Discord—answering questions, guiding contributors, and moderating discussions.
AMAs & Webinars: Host technical deep-dives, partner AMAs, and open discussions around AI governance, decentralized compute, and infrastructure resilience.
Event Participation: Showcase AIxBlock at major Web3 and AI events.
5. Web3 and AI KOL Engagement
Web3 Influencer Collaborations: Partner with crypto-native and AI influencers to create educational threads, tutorial videos, review walkthroughs, and livestream demos of the platform.
Co-Branded Content: Collaborate with trusted influencers, newsletters, or podcasts to produce high-quality content that explains AIxBlock’s mission, value prop, and real-world use cases.
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