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Discover jobs to be done

Tap into the minds of your customers and learn desired outcomes with a simple JTBD survey. Build a product that helps them achieve their goals, while reducing possible pain points.

Discover jobs to be done

Question

MCQ Answer

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What do you need to plan for, or what decisions do you need to make before you begin [job to be done]?

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How many times in the last [time frame] did you look to [job to be done]?

1-3

4-6

7-9

10+

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How important is it for you to be able to [insert user job]?

Very important

Important

Neutral

Unimportant

Very unimportant

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What is your biggest challenge, frustration or problem with this [job]?

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What would enable you to accomplish this task more effectively?

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Successfully completing this task makes/saves the business [blank].

Select an answer below to fill in the blank

Money

Time

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When to use

Discover which jobs and goals your customers are most eager to meet, and help design better solutions based on responses.

Empathise with your customers—understand their needs and emotions to help grow more fruitful, long-lasting relationships.

habits to pull together more powerful solutions to their problems.

Streamline your product vision and align with key stakeholders on which features to build next.

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