Pages
Welcome to the team guidebook
Glossary
Acronyms and other
Terminology
Definition
AMF
Annual Membership Fee
CCI
Consumer Creative Integration: more around innovation / new products / new launches / new things
CCP
Consumer Creative Performance: fine tuning the existing campaigns and products already runnign
CLIP
Credit Line Increase Program
CRE
Commercial Real Estate
CX
Customer Experience
DAM
digital asset management platform that Capital One uses to store both working and final files
EMOB
Early Month on Books
ESB
Early Spend Bonus
FOW/FIW
Front of Wallet/First in Wallet (Whichever credit card a customer uses first)
FPO
For Proof Only
HOO
Hours of Operation
KPI
Key Performance Indicator
LOB
line of business
MC6/SS/MediaCompass
digital asset management platform that Capital One uses to share/exchange files. They are moving away from use of this one and using the DAM more
MRB
messaging (marketing?) review board- division at Capital One that is required to review every customer facing email from an editorial and design perspective
MS (Mainstreet)
everyday person, average to sub prime FICO card holders, different rewards
MVP
minimal viable product
QA
Quality Assurance
ROI
Return on investment
RTB
reasons to believe
SBB
Small Business Banking
SBC
Small Business Card (credit)
UM (Upmarket)
Rewards card holders, higher FICO score bracket
WF
Workfront- Capital One’s project management system. Currently, the Commerical Bank team is the only LOB that uses WF, however, more LOB’s will be using it.
WSI
William Sonoma Inc.
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