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Cap Force One Team Guidebook
Welcome to the team guidebook
Glossary
Acronyms and other
Terminology
Definition
1
AMF
Annual Membership Fee
3
CCI
Consumer Creative Integration: more around innovation / new products / new launches / new things
4
CCP
Consumer Creative Performance: fine tuning the existing campaigns and products already runnign
5
CLIP
Credit Line Increase Program
6
CRE
Commercial Real Estate
7
CX
Customer Experience
8
DAM
digital asset management platform that Capital One uses to store both working and final files
9
EMOB
Early Month on Books
10
ESB
Early Spend Bonus
11
FOW/FIW
Front of Wallet/First in Wallet (Whichever credit card a customer uses first)
12
FPO
For Proof Only
13
HOO
Hours of Operation
14
KPI
Key Performance Indicator
15
LOB
line of business
16
MC6/SS/MediaCompass
digital asset management platform that Capital One uses to share/exchange files. They are moving away from use of this one and using the DAM more
17
MRB
messaging (marketing?) review board- division at Capital One that is required to review every customer facing email from an editorial and design perspective
18
MS (Mainstreet)
everyday person, average to sub prime FICO card holders, different rewards
19
MVP
minimal viable product
22
QA
Quality Assurance
23
ROI
Return on investment
24
RTB
reasons to believe
25
SBB
Small Business Banking
26
SBC
Small Business Card (credit)
27
UM (Upmarket)
Rewards card holders, higher FICO score bracket
28
WF
Workfront- Capital One’s project management system. Currently, the Commerical Bank team is the only LOB that uses WF, however, more LOB’s will be using it.
29
WSI
William Sonoma Inc.
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