Glossary

Annual Membership Fee

Consumer Creative Integration: more around innovation / new products / new launches / new things

Consumer Creative Performance: fine tuning the existing campaigns and products already runnign

Credit Line Increase Program

Commercial Real Estate

Customer Experience

digital asset management platform that Capital One uses to store both working and final files

Early Month on Books

Early Spend Bonus

Front of Wallet/First in Wallet (Whichever credit card a customer uses first)

For Proof Only

Hours of Operation

Key Performance Indicator

line of business

digital asset management platform that Capital One uses to share/exchange files. They are moving away from use of this one and using the DAM more

messaging (marketing?) review board- division at Capital One that is required to review every customer facing email from an editorial and design perspective

everyday person, average to sub prime FICO card holders, different rewards

minimal viable product

Quality Assurance

Return on investment

reasons to believe

Small Business Banking

Small Business Card (credit)

Rewards card holders, higher FICO score bracket

Workfront- Capital One’s project management system. Currently, the Commerical Bank team is the only LOB that uses WF, however, more LOB’s will be using it.

William Sonoma Inc.