CCI
Consumer Creative Integration: more around innovation / new products / new launches / new things
CCP
Consumer Creative Performance: fine tuning the existing campaigns and products already runnign
CLIP
Credit Line Increase Program
CRE
Commercial Real Estate
DAM
digital asset management platform that Capital One uses to store both working and final files
FOW/FIW
Front of Wallet/First in Wallet (Whichever credit card a customer uses first)
KPI
Key Performance Indicator
MC6/SS/MediaCompass
digital asset management platform that Capital One uses to share/exchange files. They are moving away from use of this one and using the DAM more
MRB
messaging (marketing?) review board- division at Capital One that is required to review every customer facing email from an editorial and design perspective
MS (Mainstreet)
everyday person, average to sub prime FICO card holders, different rewards
MVP
minimal viable product
SBB
Small Business Banking
SBC
Small Business Card (credit)
UM (Upmarket)
Rewards card holders, higher FICO score bracket
WF
Workfront- Capital One’s project management system. Currently, the Commerical Bank team is the only LOB that uses WF, however, more LOB’s will be using it.