Consumer Creative Integration: more around innovation / new products / new launches / new things
4
CCP
Consumer Creative Performance: fine tuning the existing campaigns and products already runnign
5
CLIP
Credit Line Increase Program
6
CRE
Commercial Real Estate
7
CX
Customer Experience
8
DAM
digital asset management platform that Capital One uses to store both working and final files
9
EMOB
Early Month on Books
10
ESB
Early Spend Bonus
11
FOW/FIW
Front of Wallet/First in Wallet (Whichever credit card a customer uses first)
12
FPO
For Proof Only
13
HOO
Hours of Operation
14
KPI
Key Performance Indicator
15
LOB
line of business
16
MC6/SS/MediaCompass
digital asset management platform that Capital One uses to share/exchange files. They are moving away from use of this one and using the DAM more
17
MRB
messaging (marketing?) review board- division at Capital One that is required to review every customer facing email from an editorial and design perspective
18
MS (Mainstreet)
everyday person, average to sub prime FICO card holders, different rewards
Workfront- Capital One’s project management system. Currently, the Commerical Bank team is the only LOB that uses WF, however, more LOB’s will be using it.