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ABOUT PRODUCT(S)
Table 1
Property
Value
What is the product(s)/offer/services you sell?
Winning products/ Focus SKUs
offline- 5-10k fabrics
bestsellers - banarasi, kanjeevaram, designer, printed collection, kota, cotton- seasonal
kalamkari- good response but limited range
Kalamkari, Bandhani prints, diverse range of products, exclusive and not available everywhere
diverse range of designs, Indian traditional prints & designs will have a good time
many traditional designs under one roof- casual to specific design/occasion
Paithani design- inquisitive
expensive- every saree takes 60-75 days to make
not run of the mill or mass market, very exclusive
50-60 bandhani sarees /pm
500-600 sarees /pm printed
printed sarees, only dealing in pure fabrics
primary category price range 5K +
winning category- 10-15K
What is the rational thing this product solves? (removes pimples, improves sleep, fastens weight loss, grows hair in 2 weeks)
n/a
In which situations/circumstances a person use this product?
Why would that person use it?
What are the problems that the product is solving? What is the transformational benefit?
Benefits, aspirations or goals achieved (areas of health, status, relationships, wealth)
(I love to be complimented for my slim body)
occasion wear, festive wear, for gifting purposes, tourists
Problem, pains or fears allayed
(My jeans don’t fit me any more, Am I looking darker?, Problems expressed in a negative emotion)
sizing issue in readymade sectioin
There are no rows in this table
10
Count
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