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COPYWRITER BRIEFING INPUTS
ABOUT PRODUCT(S)
ABOUT PRODUCT(S)
Table 1
Property
Value
1
What is the product(s)/offer/services you sell?
Winning products/ Focus SKUs
Focus- kaefir starter kit (cultures to love)
50-100 a day scoby was previous average, now it has dropped down to 5-7 we need to up it.
Chefs love jasime & floral flavour.
2
3
What is the rational thing this product solves? (removes pimples, improves sleep, fastens weight loss, grows hair in 2 weeks)
Benefits - Introduces good gut bacteria, good gut health associated with better absorption of nutritetnts, mental health, digestion. You are what u eat to you are what to digest. Neeed good gut bacteria to digest food well.
Lot of gastroenterologist & diabeticians suggest our product.
FOLLOW UP FOR MORE.
4
5
In which situations/circumstances a person use this product?
Why would that person use it?
What are the problems that the product is solving? What is the transformational benefit?
Benefits, aspirations or goals achieved (areas of health, status, relationships, wealth)
(I love to be complimented for my slim body)
Better digeston, getting nutrietns better. You will have your system in place as our product works at grass root level. root cause problem solving product.
Problem, pains or fears allayed
(My jeans don’t fit me any more, Am I looking darker?, Problems expressed in a negative emotion)
Those who suffer from gastro-intensitenal issues largelry called as IBS, crohns, diverticulitis, acidity gas, bloating etc.
depression to gut heath, ADHD, realted to good gut heath. Scientific based
All auto-immune conditions get better with probiotics.
6
7
Why would someone want to switch from an existing product to yours? Example: Korean Skin Care to your Skincare
8
What are the questions, objections or hesitations people have before buying from you (even negative reviews received?)
More like a testimony to confirm the buying decision. Also similar to FAQ’s.
Ex: Is the tee true to its size? Will it look good on me Will it suit my sensitive skin? Will it cause any breakouts?
Y expensive,Y not availabe in retail outlets, how often, when should I consume it, etc present in FAQ, FOLLOW UP FOR FAQ Questions.
9
Any false beliefs customers have that need to be addressed before they buy
(Myth- I may get addicted to using supplements, If I wear this biker-brand t-shirt but people may perceive me as a thug/beardy, Ayurveda= doesn’t work/only long term results/we’ve to apply a powder etc)
False beliefs/Myths
zero sugar is a myth, six moth self for raw unfiltered is myth, only people with gut heatlth problem can have this product.
Stories we can tell to overcome those false beliefs
FAQ SHEET, FOLLOW UP,
10
What is the Biggest Promise / Guarantee about your offer (Risk reversal) eg. Eg. 14- Day refund Policy if you’re not satisfied. 100% Organic.
Any information that you want to provide your customers that helps in risk reversal?
no refund, if spillage, brakage we reimburse tour consumer, replacement for our cultures, send photos & freindly consumer service.
COD AVAILABLE,
FREE SHIPPING > 1000
11
12
13
What's the price point or price range? (lowest-highest product price)
Lowest
200 ruppe kumbucha bottle
Highest
combo packs, cultures delxue kit - 2499
AOV
1400
Best seller
14
15
Any technical specs about our products we need to know?
What people google to arrive at your or similar products?
Ex: “Minoxidil” in the Hair care industry, “Hyaluronic acid” in skincare products. Brands that do not use “Mica”.
Live probiotic, natural sources of probiotic, pathogenic free (no risk of harful bacteria), Taste really good which is uncommon for kumbucha. All of kumbucha are green tea based + fermentation so they relise b12, Excellent mixers bartenders love our product, cocktail, lavder goes with vodka, berry goes with red wine. Mint kumbucha with mojito is beautiful. Products makes for excellent mixers.
16
17
How are product delivered to customers?
Is Free shipping available?
Is COD Available? What payment methods?
yep
Shipping timelines?
next day for mumbai, Tier 1 cities 2 days and tier 2 3 days.
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