Gallery
Share
Explore

How to Start a Coaching Business in 2025: The 10-Step Guide to Go From Zero to Clients

💼 TL;DR:

Starting a coaching business in 2025 is easier — and more profitable — than ever before. With low startup costs and high demand across industries, new coaches are launching six-figure practices from home. This guide shows you how to choose your niche, set up your business, get your first clients, and launch a professional website in days, not months.

⁠

🔍 Why 2025 Is the Best Time to Start a Coaching Business

The global coaching market just passed $20 billion.
Remote work and AI are creating new pain points for people and businesses, and they want real human help.
68% of millennials say they would hire a coach if it helped their career, business, or mindset.
And with tools like EazySites, launching your brand no longer requires $5,000+ and a developer.
⁠

🎯 Step 1: Choose Your Coaching Niche

Don’t be a generalist — niches make riches. Focus on a specific problem for a specific audience.
​Most Profitable Niches in 2025:
Business Coaching – marketing, profitability, scaling
Life/Mindset Coaching – goal setting, habits, motivation
Career Coaching – job changes, resume help, leadership growth
Health/Fitness Coaching – weight loss, wellness, accountability
Relationship Coaching – dating, communication, conflict resolution
🔑 Tip: Start with what you’ve helped others with already — even informally.
⁠

🧱 Step 2: Set Up the Basics of Your Business

Pick a name (use your own or a brand, like “Thrive Performance Coaching”)
Register a domain name and business email
Set up your LLC (optional but smart for taxes)
Decide on your pricing model (packages vs hourly)
⁠

🌐 Step 3: Build a Professional Coaching Website in 48 Hours

87% of clients say they won’t book a coach if the website looks unprofessional or lacks credibility.

Your Coaching Website Should Include:

Page or Section
Why It Matters
Strong homepage headline
Show who you help and how (“I help founders 2x profits in 90 days”)
About You
Builds trust and relatability
Offer or program page
Clear pricing, structure, and results
Testimonials
Proof > promises
Booking form or calendar
Make it easy to take action
There are no rows in this table
⁠

⚡ Skip the tech headaches with

⁠
EazySites
⁠
⁠

Pre-built coaching templates
SEO-ready pages
Calendly/Acuity integration
Lead capture tools
Mobile-optimized and fast
“I launched my coaching site with EazySites in 2 days and got my first client that same week.” – Jamie L., Confidence Coach
⁠

📦 Step 4: Create Your Signature Coaching Offer

Clients don’t want your time — they want transformation. Package your service like a product.

Offer Examples:

“90-Day Transformation Program” – 3 months, 1:1 coaching, templates, weekly calls
Strategy Intensive – 90-minute one-off session + roadmap
Ongoing Support Retainer – monthly coaching with Slack/WhatsApp access
Use outcomes in your messaging:
❌ “6 calls over 3 months”
✅ “Go from stressed to signed clients in 90 days”

⁠

📣 Step 5: Start Getting Your First Clients

You don’t need ads to get started.

Start Here:
Post on LinkedIn, Facebook, or Instagram about your offer
Offer 3 free beta sessions in exchange for testimonials
Ask your network: “Who do you know that needs help with [problem]?”
Once you’ve coached 3–5 people, gather feedback, refine your pitch, and raise your price.

⁠

🛠 Step 6: Use the Right Tools (But Don’t Overcomplicate It)

Task
Tool Suggestion
Website & blog
⁠
EazySites
⁠
⁠
Calendar booking
Calendly or Acuity
Video sessions
Zoom or Google Meet
Email marketing
ConvertKit or MailerLite
Payments
Stripe or PayPal
There are no rows in this table
⁠
Start simple. You can scale your tech stack later.

⁠

💰 Step 7: Price for Value (Not Time)

Many new coaches undercharge. A $1,000+ offer is normal — if it solves a real problem.
Offer Type
Pricing Range (2025)
One-time strategy session
$200 – $750
6-week program
$1,500 – $3,000
3-month transformation
$3,000 – $7,500
Monthly retainer
$500 – $2,000/month
There are no rows in this table
⁠
Clients don’t buy coaching — they buy clarity, results, and accountability.

⁠

📈 Step 8: Start Marketing with Content (Organic First)

You don’t need a huge audience — you need consistency.
​Focus on:
Weekly blog posts (SEO keywords like “how to start a coaching business” or “[your niche] coach”)
Simple Instagram or LinkedIn carousels
Email list with a free lead magnet (“7 Mistakes New Coaches Make”)
Testimonials and client wins

⁠

🧭 Step 9: 90-Day Launch Plan


Week 1–2: Choose your niche, build your EazySites website
Week 3–4: Create lead magnet, post on social, offer beta coaching
Month 2: Start paid offer, get testimonials, launch official coaching program
Month 3: Book discovery calls, build waitlist, explore paid traffic

⁠

🧠 Step 10: Avoid These Common Mistakes


❌ Waiting until everything is “perfect”
❌ Trying to coach everyone (no niche = no traction)
❌ Spending months on a DIY website that doesn’t convert
❌ Charging by the hour instead of selling transformation

⁠

✅ Ready to Launch Your Coaching Business?

If you’re serious about building a 6-figure coaching business in 2025, you need to look credible, convert visitors into clients, and avoid the tech mess.
​Launch your website fast with
EazySites
⁠
— the website builder designed for coaches who want to grow.

🎁 Use code COACH25 for 25% off your first year (limited time)

⁠

🔑 SEO Keywords to Include in Related Content:

how to start a coaching business
6,600
Medium
how to become a coach online
2,900
coaching business ideas
1,500
how to get coaching clients
1,900
coaching business plan
1,100
There are no rows in this table
⁠

Future blog ideas:
“How to Price Your Coaching Packages in 2025”
“Coaching Business vs Course Business: Which Is Right for You?”
“5 Mistakes New Coaches Make (And How to Avoid Them)”
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.